Hipi signs India’s Shakira Rupali Jagga to host its virtual talent hunt

Short video platform Hipi has signed Rupali Jagga to host the country’s first mobile short-form video talent hunt Hipi G.O.A.T. Rupali Jagga is an absolute delight on the stage and has starred in multiple national and international singing reality shows. She was crowned as ‘India ki Shakira’ as a participant of Zee SaReGaMaPa. Not just that, she has been an integral part of the winning team for Indian Pro Music League. Her young and prolific singing career has attracted numerous accolades, which would inspire contestants to scale up their limits. With her magical voice
Rupali has accumulated an overwhelming 1.3Mn followers on her Instagram handle. Hipi G.O.A.T. is a 8-week digital hunt that will give the participants a unique opportunity to fulfill their dreams. Every week the best performer will sing a duet with Rupali Jagga and also get a one-on-one mentoring session with her.

Also read: Hipi unveils short-form mobile video talent hunt

Hipi Marketing Director Charmie Kanabar said: “Hipi G.O.A.T is one of our ways to stage a uniform ground for budding talented singers by leveraging modern consumer technology. We needed a young and enthusiastic anchor for our 8-week contest. Rupali Jagga’s
impeccable singing record and her cheerful personality is a great combination and hence a perfect fit for this virtual singing talent hunt”. Being enthusiastic about this association, Rupali Jagga mentioned, “Music has always connected
people through centuries.I am delighted to be the host and a mentor of this digital-first event and look forward to bringing out the fresh singing talent in the country via Hipi G.O.AT.
The first round of the contest – ‘Best foot forward’ began on 29 th November and has received tremendous response. Hipi G.O.A.T. will continue to push the boundaries of singers in the upcoming weeks in three unique and exciting rounds- best foot forward, what’s your theme, and the final cut. The weekly winners will get a mentoring session and perform a duet with one and only Rupali Jagga. Also weekly cash rewards will be declared for the top performer.