Hirect’s influencer marketing strategies prove to be a game-changer for the brand
Hirect India, the leading chat-based direct hiring platform, is soaring to new heights with its impressive influencer marketing strategy. Hirect is focusing on influencer marketing to increase its brand awareness, drive engagement, improve the social media presence and onboard new users. Since its inception, the company has worked with over 2500 influencers from throughout the country and promoted Hirect on social media platforms like Twitter, Instagram, LinkedIn, and YouTube to reach the right set of people.
Hirect has worked with macro as well as micro-influencers, and that too, in-house without seeking any help from marketing agencies. The company has worked hard to build strategies, create campaigns, and approach thousands of influencers without any middleman involved.
The objective behind each campaign is to create brand awareness, increase brand recall value, and bring new users to the platform. The collective reach of the influencers is more than 60 million every month. The retention rate is 15% higher than any other form of campaign or outbound communication, providing a sustainable source of revenue. The recall rate has also taken a great hike in the last few months, building brand equity in the highly competitive market.
Hirect has been continuously leveraging all the social media channels to reach the target audience. On YouTube, Hirect is making use of the integrated and dedicated videos. On Instagram Hirect is harnessing the features like Reels, Static Posts, stories, and live videos. Also, the company has been making fantastic use of Twitter spaces, Threads, and static postings.
Famous influencers like Gaurav Taneja, Dhruv Rathee, Akash Banerjee, Munawar Faruqui, Karishma Mehta, and many more had also used and promoted Hirect on their social media, which gave Hirect a good reach and raised brand awareness.