Hiver showcases fun work culture in its new video campaign
Hiver, a leading email collaboration platform for teams, has launched a digital campaign, available on its social media handles that showcases its employees as the true brand ambassadors of the company and gives expression to the culture of the workplace.
Giving a humorous touch and addressing the common issues in office spaces, this campaign speaks to a large audience with its take on various issues. The video shows employees in their open-desk-offices, talk about what they love and hate about working at Hiver. The employees of the company raise all those issues that every office goer can relate to.
The digital advertising clip is four minutes and 19 seconds long, and talks about workplace issues like AC temperatures, loud discussions outside the conference rooms, the never-ending meetings and a lot more.
“The concept behind the video was to capture an honest representation of the work culture and not display a larger than life image. One of our fundamental values at Hiver is to own up to mistakes and actively work on fixing them. In order to further this belief, we make sure we have a constant dialogue with our employees in our endeavour to maintain a fun and a completely transparent culture,” said Niraj Ranjan Rout, Co-founder and CEO of Hiver.