HolidayIQ in association with INTACH is encouraging Indian travelers to discover the #NextBigHeritageDestination

HolidayIQ (HIQ) helps travelers plan and book their travels with ease. Reviews on the site help make travelers informed decision about the place they are planning to visit next. The company is not only focused on national and international travels but also aggressively working towards supporting the tourism industry and amplifying India’s heritage in a bigger way. Once such initiative came from their partnership with INTACH (Indian National Trust for Art and Cultural Heritage) through which they are getting the Indian audience to get more aware of the heritage destinations/places and also educating on how identifying a heritage within your state can contribute to India’s tourism in a big way

Find India’s #NextBigHeritageDestination - India is a land of stories and significant mythologies and diverse communities that have been evolving over the years leaving a part of a great heritage value which is still unexplored by large Indian tourists themselves. The idea is to bring the same stories, sights, destinations and their charm come alive by getting the states to highlight their own #NextBigHeritageDestination.

There are very few Indian organizations who are working towards preserving and identifying the heritage of the country and one such organization who has been working aggressively on preserving the land of heritage value is INTACH. They not only identify locations but  also communities, the art, culture of a place and help build them under their State of built heritage program & thus the partnership with HIQ. To support this great development initiative HIQ launched their campaign-

The campaign teasers were launched via their social media platforms on October 1, 2016 and will run till the end of November, 2016. The contest went live on social media starting October 1 with the teaser.

The contest is designed in a way that it also rewards the traveler, if the traveler’s entry for the #NextBigHeritageDestination is chosen as the winner of the campaign, INTACH will not only take that as a project to build/preserve the sight/destination submitted by the winner but the winner will also be rewarded with a cash prize worth Rs 50,000* distributed amongst the six winners whose entry will be taken into consideration by INTACH for development. More details here.The two main objectives for the social media strategy are - awareness and participation

Quality over quantity- By giving more focus to the quality of leads than quantity by personally identifying the people who care about heritage preservation in India across social media platforms and reaching out to them via direct messaging/tweets. Outreach program speaks to the state tourism boards on social media, travel enthusiasts and tourism ministers of the state to take notice and support the cause.

Brand is very experimenting on spending nominally to promote the campaign and have reached out to 10.7L+ account on facebook, 26K+ accounts on Twitter and 6K+ on Instagram and have received 100+ genuine entries from across India within the two weeks of the campaign launch with a simple native advertising approach which is often ignored in the paid scheme of social media world.

This is getting noticed by some of the state tourism boards as well. For instance, the Karnataka state minister Mr. Priyank Kharge retweeted a tweet which is specific to the state and has shown interest by writing to the HIQ Founder & CEO, Mr Hari Nair to explore partnership opportunities. Priyank Kharge- Karnataka Tourism Minister is supporting the cause by retweeting as well.

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