Holidays now a tap away!
Ahead of the upcoming high travel summer season, MakeMyTrip, India’s leading online travel company today added another impressive feature to its innovation roster with the launch of Holiday Booking option on its mobile application. Travelers now will be able to book Holiday Packages via the MakeMyTrip mobile app and chart the multiple permutations and combinations related to holiday booking with a simple tap on the phone. Prior to this, the Holiday Packages booking options were available via the website and offline channels either - calling the Travel experts or visiting the Retail Branches.
Commenting on the launch, Anshuman Bapna, Chief Product Officer, MakeMyTrip said, “With the growing penetration of smartphones, more and more people are turning to mobile to plan and book their travel. The mobile platform hence becomes very significant in the Travel category since it fulfills the promise of an always-on device, providing service-providers the opportunity to deliver utility, convenience and superior customer experience. At MakeMyTrip we have realized that mobile holds tremendous potential and it’s our constant endeavor to making travel-buying and post-purchase experience hassle-free and seamless. Within a quarter we have seen jump from 12.5 million downloads to approximately 15 million apps (as per Q3FY16) and we will continue to approach all our products with a mobile first mindset. The all new Holiday Packages section available completes our product offering on mobile and is one such innovation on our MakeMyTrip app, which will enable travelers to access all possible options and book their holiday packages. The new feature will not only support us curate but also help create more personalized products in the longer run.”