Hollywood fans are in for lots of amazement on-air and off-air with Sony PIX
Continuing to showcase the best of Hollywood blockbusters via various programming efforts and to reign as the leader in English movies category, Sony PIX is ready to amaze the viewers in March as well. Starting with the latest offering – PIX Arena, this new IP from the channel aims to engage with the hardcore Hollywood fans. Additionally, there’s the return of the multi-lingual festival ‘Mind It’, the Indian television premiere of ‘Little’ and ‘Mary Magdalene’, ‘Mega PIXathon’ of blockbuster Hollywood movies and more.
PIX Arena, Sony PIX’s latest experiential IP, aims to connect deeper with fans of Hollywood and to drive tune-ins for the March line-up. Phase 1 of PIX Arena is a series of trivia nights planned for everyone who breathes Hollywood. With the events planned on 27th February, 6th March, 7th March and 13th March, audiences can take a break, unwind & jam with Sony PIX during these engaging and fun trivia evenings. Winners who prove their fandom stand a chance to win exclusive merchandise including a mega prize, One Plus Nord.
Then there’s the return of ‘Mind It!’ – Sony PIX’s popular programming property which airs Hollywood blockbuster movies in multi-languages. Starting on 15th April, ‘Mind it!’ will air renowned movies in English, Hindi, Tamil and Telugu languages, from Monday to Friday at 9PM until 30th April. Additionally, there is the Indian Television Premiere of ‘Little’ and ‘Mary Magdalene’ on 14th March and 28th March respectively.
And finally, there’s the ‘Mega PIXathon’ – a week-long movie festival to keep the fans entertained from Holi to Easter. This property, which kickstarts on 28th March and ends on 4th April, will air movies from popular franchises or genres all day long. The line-up includes movies from Fast & Furious franchise; movies from superhero franchise - Justice League, Dark Knight, The Incredible Hulk, etc; movies from horror genre - Annabelle: Creation, IT, Orphan, The Conjuring 2, etc; movies from comedy genre - Bean, Mr. Bean, Minions, Kung Fu Panda 3, etc, and more.
~ Stay tuned to Sony PIX to ‘Stay Amazed’ ~
Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India
“We continue to strive for excellence and amazement via innovative programming as well as marketing initiatives and are excited about the upcoming line-up. ‘PIX Arena’ is our tribute to Sony PIX fans who eat, sleep, live Hollywood. Also, it’s endearing to see the love and support for properties like ‘Mind It!’ and ‘Mega PIXathon’. It encourages us to bring back these popular IPs”.