Homeshop18 acquires CoinJoos.com

HomeShop18.com, one of India's fastest growing e-commerce companies announces the acquisition of CoinJoos.com, a niche player in the books, music and movies segment with a massive catalog of over 10 million books. The acquisition will help www.homeshop18.com strengthen its books business and tap the massive books market accessing the technology and resources of CoinJoos.com to offer book lovers a world-class shopping experience for books and e-books in the next few months.

Selling over 450 reputed brands and over 7 million SKUs, www.HomeShop18.com is currently ranked amongst the top 3 e-commerce sites in the country with a monthly traffic of over 1.4m unique visitors (Source: comScore Inc., June 2011). With an extensive distribution setup and strong industry partnerships the leading e-commerce site is now aggressively focusing on the books business to present superior shopping experience by bringing a one-stop shop experience to the customers. HomeShop18.com today provides amazing value to customers like free shipping on all products to over 3000 locations in India, a 24X7 dedicated sales and customer support centre with over 100+ advisors for the e-commerce customers.

Speaking on this occasion, Sundeep Malhotra, CEO, HomeShop18 says "We are delighted to announce this acquisition. Our vision is to be the largest e-commerce company in India and we are investing heavily in cutting edge technology, warehousing and logistics capabilities to provide a world-class online shopping experience to Indian consumers. Books are the key focus area for us".

Nitin Gupta, CEO, Coinjoos.com adds "Over last 2 years, CoinJoos technology and processes were designed keeping in mind a single goal ' to delight customers. We are very excited that CoinJoos is finding the perfect fit with India's top e-commerce site, where we would be able to scale the books business to new heights and provide immense value to Indian consumers."

Books as a category is essential for an e-commerce business as it attracts a niche set of customers online and at the same time, helps boost repeat transactions. HomeShop18 is working towards launching a world-class online book store in the next few months.

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