Homeshop18 acquires CoinJoos.com
Selling over 450 reputed brands and over 7 million SKUs, www.HomeShop18.com is currently ranked amongst the top 3 e-commerce sites in the country with a monthly traffic of over 1.4m unique visitors (Source: comScore Inc., June 2011). With an extensive distribution setup and strong industry partnerships the leading e-commerce site is now aggressively focusing on the books business to present superior shopping experience by bringing a one-stop shop experience to the customers. HomeShop18.com today provides amazing value to customers like free shipping on all products to over 3000 locations in India, a 24X7 dedicated sales and customer support centre with over 100+ advisors for the e-commerce customers.
Speaking on this occasion, Sundeep Malhotra, CEO, HomeShop18 says "We are delighted to announce this acquisition. Our vision is to be the largest e-commerce company in India and we are investing heavily in cutting edge technology, warehousing and logistics capabilities to provide a world-class online shopping experience to Indian consumers. Books are the key focus area for us".
Nitin Gupta, CEO, Coinjoos.com adds "Over last 2 years, CoinJoos technology and processes were designed keeping in mind a single goal ' to delight customers. We are very excited that CoinJoos is finding the perfect fit with India's top e-commerce site, where we would be able to scale the books business to new heights and provide immense value to Indian consumers."
Books as a category is essential for an e-commerce business as it attracts a niche set of customers online and at the same time, helps boost repeat transactions. HomeShop18 is working towards launching a world-class online book store in the next few months.
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