HomeShop18 hires Vikrant Khanna as the new CMO

HomeShop18 has announced the appointment of Vikrant Khanna as the Chief Marketing Officer for its TV, Web and Mobile business. In his new assignment with HomeShop18, Vikrant will lead a 360 degree role which includes Marketing and Communication, CRM, B2B Sales and Alliances.

Vikrant has a rich 19 years’ experience in marketing and business roles across FMCG, Telecom, IT and Paints. He has worked with brands like Airtel, Dabur India, General Mills and ICI Paints. At Airtel he was the VP Consumer Engagement & Digital, where he was involved with award winning campaigns such as the “Har Friend Zaroori” across integrated platforms and also India’s first Grand Prix – 2011 Formula 1 sponsorship.

On becoming a part of HomeShop18, Vikrant Khanna, CMO, HomeShop18 said “I am very excited to be a part of a company which is not only the largest virtual commerce player but also a pioneer in this space & is growing rapidly. Homeshop18’s unique business model of enabling TV, laptop and Mobile screens with transaction capabilities, aligned respectively to each layer of the consumer pyramid, has great strategic significance for a diverse market like India and we intend to fully leverage this opportunity.”

On this appointment Sundeep Malhotra, Founder and CEO, HomeShop18 said, “We are glad to have Vikrant head our marketing team. He brings years of rich experience in Business & Marketing roles across various industries. Vikrant will work towards building stronger consumer orientation across various touch points, shape a solid consumer franchise & take HomeShop18 brand to newer heights.”

Vikrant holds an MBA degree in Marketing from IMT, Ghaziabad & has leadership training from INSEAD. He is a Delhi University alumnus.