HomeShop18 partners with Sanjeev Kapoor for healthy cooking

India's first 24 hour Home Shopping channel, HomeShop18 presents "Chef Kapoor Super Tandoor", a healthy way of cooking delicious Indian food. Since Indian food preparations use high amounts of oil while cooking, the innovative Tandoor helps save 70% on oil consumption by extracting oil drop by drop from the food without compromising on the taste of the recipe. The new version of the Tandoor has been specially designed by Chef Sanjeev Kapoor's in association with an Italian company to suit the needs and habits of Indian cooking.

HomeShop18 will introduce this product to its viewers through an exclusive show featuring Chef Sanjeev Kapoor as he gives a live demonstration of the product and acquaints audiences with its unique features. The show will be on air on the 5th of October, 2010. HomeShop18 is offering this wonderful product at an attractive price of Rs 2,690 only (with a free ready-to-stitch ladies salwar, kurta & dupatta).

Announcing the tie up, Sundeep Malhotra, CEO HomeShop18 said, "Homeshop18 has clearly emerged as the preferred destination for shopping as we always endeavor to offer innovative and relevant products to our customers that enhance their lifestyle. Our association with Sanjeev Kapoor's Tandoor aims to promote healthy living. We enjoy a long and wonderful association with Sanjeev Kapoor and together we wish to contribute to building a healthy nation by providing the customers an option to significantly cut down the use of oil in daily cooking."

The renowned celebrity chef Sanjeev Kapoor said, "Eating can now be healthier and the health conscious food lovers out there, can put an end to all their worries. Super Tandoor is an ideal product for those who love to eat but have to stop themselves when they see the excessive amount of oil used in cooking. By partnering with HomeShop18 and launching this product through a special show, we will be able to demonstrate its unique features and showcase how to cook healthy Indian food using this unique tandoor." "Ab aap ghar mein Restaurant jaisi Tandoori Dishes bana sakte hain," added the Chef.