Honasa Consumer appoints Pratik Mukherjee as The Head of Brand Factory

Honasa Consumer Pvt. Ltd. (HCPL), parent company of Mamaearth, The Derma  Co., Ayuga, & Aqualogica and the fastest growing House of Brands for personal care, appointed Mr. Pratik  Mukherjee as Vice President, Brand Factory where he will be responsible for crafting, launching, and  building new brands business for Honasa. 

With over a decade of experience, Pratik has been a part of prestigious brands like P&G, Gillette, and  Urban Company. He began his professional career with Tata Consultancy Group before moving on to IIM Ahmedabad to complete his master's degree. After which he joined Procter & Gamble, where he worked  on the Gillette brand and oversaw some of the most successful brand launches and campaigns, earning  him numerous awards. He served as the head of Procter & Gamble's DTC business for India and South  Asia. Later he joined Urban Company as the marketing head for Beauty, Grooming & Cleaning verticals.  Then moving on to becoming the Head of Marketing at Infra.Market (construction unicorn). 

Being a Cannes awardee and visionary business leader, Pratik’s innovation-first approach has been critical  in driving transformation across sectors and geographies delivering unprecedented growth and record  market share across his assignments. He has created successful marketing campaigns by combining robust  consumer research with result-oriented programs. Pratik has been acknowledged with various awards like  Asia President’s Award and Global President Awards, among others. 

Speaking on his role, Mr. Pratik Mukherjee said, “I am honored and excited to join Honasa and contribute  towards the journey to build a house of consumer-loved brands leveraging the digital-first D2C playbook.  Honasa Consumer’s brands have created tremendous displacement capturing sizable market share and  garnering consumer trust in a very short period. I look forward to joining this trailblazing team and  contributing to the next wave of growth for the company.” 

Commenting on the onboarding, Mr. Varun Alagh, Co-Founder and CEO, Honasa Consumer Pvt. Ltd. said, “Honasa has emerged as the fastest growing D2C brand and being a digital-first brand, it is critical to 

constantly innovate and stay ahead of competition in this extremely dynamic digital ecosystem. Pratik has  extensive experience of building millennial brands, and he will elevate and support us as we plan to  implement efficient strategies to launch new brands and take the businesses to the next level with his  knowledge and expertise. We are thrilled to have him on board as we expand the company." 

Mr Pratik Mukherjee will be based out of the Honasa Consumer head office in Gurgaon.