Honda 2Wheelers India & Greater Chennai Municipal Corporation celebrates Children's Road Safety & Traffic Park

Instilling positive awareness on road safety and safe driving habits in the city, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) and Greater Chennai Municipal Corporation celebrated 3 glorious years of Children’s Road Safety & Traffic Park at Napier Bridge Kamarajar Salai, Chennai in the august presence of Mr. Srinivasan Ramamurthy (Executive Engineer, Greater Chennai Municipal Corporation, Chennai).

In 2019, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) in collaboration with Greater Chennai Municipal Corporation inaugurated the second traffic training park of Tamil Nadu at Chennai. The traffic park developed on the mini-city concept, simulates real road conditions - from traffic signals to zebra crossings and speed breakers etc.

Driving road safety awareness in the city, Honda 2Wheelers India announced that through its daily trainings for all age groups, it has educated nearly 42,000 people of Chennai (nearly 35,000 kids and over 7,000 new and existing riders) since its inception.

Elaborating on spreading road safety awareness Mr. Prabhu Nagaraj, Senior Vice President - Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd said, “For HMSI, spreading Road Safety awareness among all age groups has always been a priority. 3 years ago, we initiated the Children’s Road Safety & Traffic Park in Chennai. Today, we are delighted to share that we have educated nearly 42,000 people of the city – from 5-year-old children who will be the riders of tomorrow to existing riders, while empowering new female riders to become independent riders. We thank Greater Chennai Municipal Corporation for their continued support to cultivate healthy road safety manners in the city. In future too, we will continue our Road safety initiatives to make Chennai citizens safer on roads.”

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing