Honda launches three pronged Corporate Direction at a high voltage event; Gets Akshay Kumar as its brand ambassador

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the only two-wheeler company of Honda in India, launched its India specific three pronged Corporate Direction at a high voltage event in Delhi.

 

Launching the new Corporate Direction among an audience consisting of elated dealers, Honda associates and media; Keita Muramatsu - President & CEO, HMSI elaborated Honda's vision to Communicate through its rational Indian brand slogan 'Sach Kar Denge Sapne', Connect emotionally with customers of all demographics and psychographics by associating with a iconic Brand Ambassador - self made Bollywood superstar Akshay Kumar and Create new benchmark with Dream Yuga - Honda's foray into mass motorcycle segment.

 

Customers comes first with 'Sach Kar Denge Sapne' A country where a billion people carry dreams in their hearts, the spirit of Honda's global brand slogan "The Power of Dreams" will be brought alive by its India specific Brand Identity "Sach Kardenge Sapne". The slogan recognizes India as the center of global two-wheeler business for the coming times, expresses Honda's vision and our intentions towards the future: 'To share our dreams with others and make them a reality'.

 

Acting on its strategy to connect with the masses, Honda has roped in the original Khiladi and successful Bollywood actor Akshay Kumar. In his unique sense, Akshay has both emotionally touched and rationally inspired a

generation of young Indians to become Achievers. Akshay captures the essence of Brand Honda as he truly personifies individual dedication and passion to achieve our deepest and most significant Dreams.

 

With over 100 films to his credit and a repertoire from action films to family shows, Akshay has amassed mass following across the length & breadth of India. Honda's association with Akshay Kumar will be symbiotic as both

are driven by 'The Power of Dreams'.

 

Honda's founder Soichiro Honda realized many dreams with launch of Honda's 1st mass motorcycle - Dream D in 1949. Since then, Honda has launched series of successful Dream models globally. With a rich legacy over 50 years, Honda has today launched the legendary Dream. With Dream Yuga launched, Honda has unleashed its first big step towards mass mobility in India. Dream Yuga is a true India specific mass motorcycle which fulfils customer needs.

 

In the heart of Dream Yuga is a refined 110cc Honda engine which delivers an astonishing 8.5 BHP @ 7500 RPM coupled with great mileage of 72 km/ltr* that too at a very affordable price. *(mileage based on internal Honda test ride mode that is close to actual city riding conditions)

 

The bike's engine is equipped with several cutting edge technologies like the 'Honda Intelligent Ignition Control System' which changes ignition timings to attain ideal combustion, leading to improved power output and efficiency.

 

Decent style of Dream Yuga is loaded with a host of features like impressive exhaust, black colour grab rail, attractive graphics, realistic meter console and tail light along with tempting alloy wheels.

 

Along with the style and economy, Dream Yuga is specially developed for Indian customers, keeping in mind their practical commuting needs. Making Dream Yuga the best choice of daily commuting are its features like long

seat, full gear lever and full chain case.

 

The tubeless tyres / tuff up tube options, viscous air filter and maintenance free battery in Dream Yuga significantly increase the durability of this mass motorcycle.

 

Dream Yuga is comfortable to ride not only on smooth roads, but is equally good in difficult terrains. This superb comfort is provided by the Light weight yet sturdy frame, longer suspension stroke and comfortable riding

posture.

 

Showcasing next leap in technology and features befitting motorcycles of far higher segments, Dream Yuga comes at extremely attractive starting price of Rs. 44,642 (Ex-Showroom, Delhi).

 

Starting May'12 end, Dream Yuga is available for sale in three variants-Kick/Drum/Spoke, Kick/ Drum/Alloy and Self/ Drum/Alloy. The motorcycle comes in 5 exciting colors: Black, Monsoon Grey Metallic, Alpha Red Metallic,

Force Silver Metallic & Maple Brown Metallic.