Honda to power Life OK's 'Dare 2 Dance'

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), has announced its association with the upcoming dance reality show on Life Ok – Dare 2 Dance. With this tie-up, Honda would be the ‘Powered By,’ sponsor of upcoming dance reality show making dreams come true for the participants. The lucky winner of the show will get a Honda CBR 250R motorcycle.

The association is aimed to sustain the momentum and spread the message of the corporate campaign - Honda is Honda.Starting July 2014, Honda has bolstered its differentiated brand image and the Wings signify the ‘Only Honda in India’. Dare 2 Dance, hosted by Bollywood actor and Honda’s brand ambassador Akshay Kumar, reinforces the brand connect through celebrity endorsement. Starting 6th September, this is an 8-week TV show, to be telecasted on Sat-Sun at 8:30pm. The winner of the show will be gifted a Honda CBR 250R motorcycle.

Speaking about the association, Y. S. Guleria, Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, said, “Honda is Honda’ is not just another campaign but an important one to announce the start of a New Era as ‘Only Honda in Indian two-wheeler industry’; Honda has unleashed Wave 2.0 of its business expansion. As its next move, Honda is strategically reinforcing its solo and empowered identity –the ‘Wings’ as it is makes inroads into rural environs. ‘Honda is Honda’ is our most ambitious 360 degree campaign and the first ever launched from the digital platform followed by other media.”

Honda recently unleashed the ‘Honda is Honda’ campaign for establishing brand Honda through high impact media. Honda has also associated with high visibility impact properties like ‘Comedy Nights with Kapil (Colors), ‘Entertainment Ke Liye Kuch Bhi Karega (Sony)’ and ‘Yudh (Sony)’; since the launch of its new campaign.