Honda unveils new car on Star Plus' Nach Baliye 7...!

Honda Cars India will be unveiling its new car, Honda Jazz, for the first time on national television on Star Plus’ popular dance reality show Nach Baliye 7. The car will form an integral part of the Nach Baliye 7 semi-final, to be aired on 12th July, where the top four couples will compete to win the car on 19th Finale & Nach Baliye trophy.

Motivator, a media agency under GroupM and one of India’s fastest growing agencies, has steered the deal for Honda Jazz with Star Plus. As a part of the integration into the show, the car will be launched on stage with 4 Semi Finalists Couples dance off to own Honda Jazz. The Final winner will walk away with Honda Jazz.

The agency will follow up the unveiling of the car on Nach Baliye 7 with a 360-degree media campaign for the Jazz. The all-new 3rd generation Honda Jazz is developed as the World’s Best Functional Compact Hatchback, which offers dynamic styling, outstanding package, class-leading fuel economy, advanced technology & equipment and versatile utility. The Jazz is a global model in Honda’s line-up and is appreciated worldwide for its functionality, fun to drive and refinement.

Speaking on the grand launch,​​ Anita Sharma, Assistant Vice President, Marketing, Honda Cars India Ltd. said, “The current generation of the Honda Jazz has been designed for markets like India to meet both the rational and aspirational needs of Indian customers. We are glad that we have been able to associate with a platform like Nach Baliye 7 to unveil the car and reach out to our TG pan-India.” Motivator has envisaged this launch with frugal innovations.

Elaborating on the media campaign for the Honda Jazz,​​ Nitin Jain Client Leader, Motivator said, “When the Jazz was first launched in India it was the only premium hatchback of its kind in the country, and the new generation of the car extends the same value proposition. To launch this iconic brand, we wanted to identify a platform that would help us create excitement about the car. The reach and popularity of Nach Baliye 7 makes it an ideal platform for the brand, and we are glad to be able to  seamlessly integrate the Jazz into the programming.

Motivator bagged the media mandate of Honda Cars in March this year, following a multi agency pitch.