Hone Your photography skills via #CreateWithSony initiative

Sony India undertook an interesting online campaign #CreateWithSony to keep participants engaged during the lockdown. Hosted on Sony Alpha India Instagram page, this campaign is mentored by leading Sony Artisans and influencers who conducted interactive live sessions on how one can explore their creative side and hone their photography skills even within the confinement of their homes.

Mukesh Srivastava, Head Digital Imaging Business, Sony India said “We wanted people to stay connected to their passion for photography even while they were at home and that’s how we came up with the idea of #CreateWithSony campaign”. He added saying, “This campaign helped participants discover the joy of miniature photography as we received many entries appreciating everyday life and little things around us. Some other popular genres included macro, portrait, table top and indoor photography”

Initiated in April 2020, shortly after the lockdown was announced, the campaign has till date garnered total Impressions of 700k, cumulative Engagement of 189k and 3k+ Entries on Sony Alpha India Instagram page.


The result is a mix of user generated content in the form of images and videos across multiple genres, submitted by enthusiastic participants from all over the country. Participants reproduced the concept in their own unique ways with nature and landscape photographers beautifully recreating outdoor shots and bringing them right into their living rooms. We also saw a lot of content generation around food photography and vlogging.

Owing to the success of #CreateWithSony campaign, we decided to make it a permanent property by creating a microsite on Alpha community. Sony Alpha Artisans and influencers involved include The Wedding Filmer, Nimit Nigam, Chintu Pathak, Shreyans Dungarwal, Hrigandha Mistry, Kedar Bhat and Shubh Mukherjee.

To view what some storytellers have created and learn with Sony tutorials as well, visit:  https://alphacommunity.in/pages/create-with-sony/

Some photos submitted by participants:


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