HOOQ aims to re-ignite the VOD market in India

HOOQ, Asia’s first premium video-on-demand service today announced its strategy for the Indian market.  With the growing demand for Hollywood content in the country, HOOQ will now focus on curating one of the largest repository of Hollywood content.  Viewers can enjoy over 1000’s of Hollywood movies and television series through the HOOQ app for mobiles, tablets, smart TV and PCs.  These include titles from Sony, Warner Bros., such as Wonder Woman, The Da Vinci Code and TV series like The Flash, Arrow, Gotham, Friends and many more.  HOOQ customers will also be able to enjoy HOOQ exclusives like Lucifer, Supergirl, The Big Bang Theory and DC’s Legends of Tomorrow etc.

The Singapore-based company also announced that consumers will now be able to stream and download movies and TV shows at an introductory price of INR 89 for the first 3 months making it less than INR 1 per day.  HOOQ is one of the first player in India to bring TVOD service (transactional video on demand) which will allow movie buffs to rent content on a pay per view basis.  Now consumers can enjoy latest Hollywood movies 90 days after cinema release.  HOOQ will now purely focus on Hollywood content given the fact that consumption of Hollywood content has increased drastically in the Indian market.

Peter Bithos
Peter Bithos
“After building strong partnerships with leading Telcos as well as with a leading Broadband player, we are now pleased to announce HOOQ’s consumer launch. Consumers can now download and enjoy the premium Hollywood content. Popular Hollywood TV Shows many of which are exclusive and Popular movies many immediately 90 days after cinema release are the star attraction of our catalogue which is one of the finest in the industry,” said HOOQ Chief Executive Officer, Mr. Peter Bithos.

 

 

Sahil Kapoor
Sahil Kapoor
“HOOQ has one of the most compelling Value Proposition for the Indian Consumer in the Video on demand space. Hollywood at a very affordable price clubbed with download and dubbing is certainly one of the most attractive and differentiated offering. HOOQ - Home of Hollywood is our tag line that clearly articulates what we stand for and resonates well with the Indian Hollywood fans.” said Salil Kapoor, Managing Director, HOOQ India.

HOOQ is accessible to all Indian viewers for subscription through its app and web. The HOOQ app is available on Android and iOS

HOOQ brings to India the best of Hollywood where consumers can look forward to latest Hollywood movies and television series and TV shows.

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