HOOQ appoints Havell's Manish Kapoor as Brand Head for India ops

HOOQ, Asia’s first premium video-on-demand service, has brought on board Manish Kapoor as Brand Lead of its India operations. In this role, Kapoor will further push the company’s goals of getting India HOOQ’d by revolutionising video-on-demand service landscape in India.

HOOQ, a joint venture by Singtel, Sony Pictures Television and Warner Bros, delivers over 30,000 hours of Hollywood and Bollywood blockbusters along with popular regional and local programmes to customers anytime, anywhere by enabling them to stream and download their favourite shows on their device or platform of choice. HOOQ will be leveraging Kapoor’s vast experience spanning over 15 years to drive the growth of the brand as the largest over-the-top video service in the region.

Commenting on Kapoor’s appointment, Salil Kapoor, Managing Director, HOOQ India, said, “We’ve been scouring the country for the right person for this role. I’m delighted and extremely thrilled to have Manish on board at HOOQ India. He is one of the most seasoned brand and marketing professionals. Manish brings with him a deep understanding of the Indian demographics that will help us co-create some interesting campaigns for our growing customer base at HOOQ.”

Prior to HOOQ, Kapoor had worked with Havells India, handling the entire Group’s portfolio for 17 categories across three brands. He was also associated with JWT, where he worked as Associate Vice President and drove multiple brand portfolios such as Lay’s, Mountain Dew, Kurkure, Cheetos, Uncle Chipps, Timex, Central Parc, Jeevansaathi.com, Naukri.com , 99acres.com and Hero Motors.

On his new role, Kapoor said, “I am extremely excited be associated with HOOQ and lead its brand narrative in India. Over the top (OTT) is a very interesting industry to be in and in my new role I look forward to creating exclusive brand experiences that will fuel the subscriber growth of HOOQ in the coming years.”

Established in January 2015, Bros. HOOQ currently operates in the Philippines Thailand and India with a population footprint of over 1.4 billion people. It delivers over 10,000 Hollywood blockbusters and popular local programs to customers by enabling them to stream and download their favourite shows on their device or platform of choice.