Horlicks India wins Gold for design at DBA Design Effectiveness Awards 2017
GSK Consumer Healthcare’s flagship brands Horlicks won a Gold at the prestigious DBA Design Effectiveness Awards 2017 for the product design in the beverage category. Horlicks is the only Indian brand to have got awarded in this year’s edition of the DBA Design Effectiveness Awards - the most prestigious and authoritative in the design industry. The award recognizes the impact and efficacy delivered by the brand by way of design and resulting in impacting the business.
Held in London, the annual awards have brought honor to the in-house GSK Nutrition Design Team who worked closely with Cowan on the design thinking. Jamie Stone, Global Head of Design at Nutrition & Digestive Health - GlaxoSmithKline said, “Horlicks Restage is the most comprehensive piece of design thinking the brand has ever seen. The ability to deliver against the huge ambitions and challenges of the brand was only possible thanks to the close collaboration between our in-house GSK Nutrition Design Team and Cowan. The business results speak for themselves and for the work to be recognized by the DBA is a great honor”.
Commenting on this prestigious win, Prashant Pandey, Marketing Head, GSK Consumer Healthcare India, said, “We are honored to win a Gold at the DBA Design Effectiveness for Horlicks design. Our aim has always been to achieve creative excellence in work that delivers fantastic business results. Getting recognition for our efforts is testimony for the great work by the team.”
The awards were judged by eminent business leader and the panel included Mike Brown, commissioner of Transport for London; Josh Berger, president and MD of Warner Bros; Andy Palmer, chief executive at Aston Martin; Graham Bednash, consumer marketing director at Google; Conran Bird, the government's GREAT campaign director; Mauro Porcini, SVP and chief design officer for PepsiCo; and Deborah Meaden, the entrepreneur behind Meadenspeak, among other leading figures.