Horlicks launches a new 360 degree campaign - 'Food Science'

GSK Consumer Healthcare’s flagship product- Horlicks launches a new campaign – ‘Food Science’, a fresh communication designed to reinstate that India’s no. 1 HFD designed with Food science, is clinically proven to make children Taller, Stronger, Sharper.

The new TVC by Horlicks features a mother cutting fruits for her child who is about to leave for his tuition classes. The camera zooms in on a plate with apple slices kept next to another plate with cookies and cake. As the scene freezes, a nutritionist enters the kitchen and says that while a mother tries and does everything for her child’s nutrition, but how can she be sure that the nutrition of evening snack will suffice? The nutritionist then picks up a bottle of Horlicks from the shelf and mentions about consumption of Horlicks both during morning and evening as it is made with ‘Food Science’ – comprising of key natural ingredients like wheat, barley, milk and 23 vital nutrients. The TVC ends with a note that ‘Do baar Horlicks do. Nutrition ko aur sure karo!’ (Give 2 glasses of Horlicks to further be sure of  nutrition)

Commenting on the TVC, Tanurupa Pal, VP and Executive Creative Director, J. Walter Thompson said, “Children develop a natural preference for foods they enjoy the most, so the challenge for a mother is to make healthy choices appealing. This new communication for Horlicks has been designed to ensure that mothers understand that Horlicks has the best of food and science and thus convince them to give their child that second cup of Horlicks in the day.”

The campaign is supported by a 360 degree outreach across print, TV and digital.

Agency credits:
•       Creative Agency -  J Walter Thompson Delhi     

•       National Creative Director – Tista Sen

•       Executive Creative Director – Tanurupa Pal

•       Business Director – Subho Sengupta

•       Creative Director — Rattan Jyot

•       Account Management – Sharad Phalgun, Yaman Gogia

•       Director for the film – Arun Gopalan                             

•       Production House- Storytellers                         

•       Media Planning- Group M / Mindshare                          

•       Language – Tamil, Bengali, Hindi, Kannada, Telugu, Malayalam, Oriya and Assamese

•       Duration- 35 seconds