Horlicks’ new TVC, addresses the critical need of supporting immunity
Stronger measures to contain the spread of COVID-19 are being taken across the world and being responsible for one’s own health, is becoming more critical than ever before. It is crucial to maintain the everyday nutritional needs to ensure that we are healthy and continue to support the body’s natural defence mechanism. In line with Horlicks’ continuous commitment to nutrition, the brand has launched a new TVC highlighting how Horlicks*, consisting of immunity supporting nutrients like Zinc, Vit C and Vit D, can help support the body's defences.
With ‘Work from Home’ being the new normal, individuals are stretching themselves every day, balancing work from home and work at home. In these times, it is essential to look after each of the family members. Today, healthcare professionals are putting up a tough fight in the hospitals and their own immunity is critical to continue this battle. The new TVC beautifully captures this aspect with a thoughtful husband, making sure that his wife, a medical practitioner, is getting the immunity nutrients every day, to support her immunity in this fight.
Commenting on the latest TVC, Sudhir Sitapati, Executive Director, Foods & Refreshment, HUL said, “In our battle against this pandemic, it is crucial to understand what each of us can do at an individual level. With this TVC, we aim to highlight the need for stronger immunity which is essential in these trying times. Balanced nutrition is important, especially when the immune system needs to be in optimal condition. Horlicks has Zinc, Vitamin C and Vitamin D – key nutrients known to support immunity. Recently, we also committed to donating packs of Horlicks to all major Covid hospitals in 12 key cities to help support immunity of health care workers and providers as they continue their tireless fight against coronavirus.”
Commenting on the creative insights that went into the making of the film, Swati Bhattacharya, CCO, FCB Ulka said, “Caregivers are left with little or no bandwidth to care for themselves when it comes to nourishment. Be it the quintessential homemaker or the ones now in front line, battling the pandemic. Making a cup for Horlicks for people we care about, not only provides them with immunity supporting nutrients, but also comforts them.
Adhering to government’s orders to maintain social distancing, the entire TVC was made indoors by a production team of 2. Additionally, the technical team further helped in completion of the TVC while working remotely from their homes.
Campaign Elements: TVC, Print
Client: Horlicks India
Creative Agency: FCB India
CCO : Swati Bhattacharya
Creative Team: Sumitra Sengupta, Anusheela Saha
Servicing Lead: Debarpita Banerjee
Account Management: Devika Sharma
Planning: Kizie Basu
Director (of the TVC): Shirsha Guha Thakurta
Exécutive Producer: Ramya Rao
Production House: Oink Films
Working title of film : Horlicks Immunity
Duration: 30 sec
*Horlicks is a nourishing beverage to be taken as a part of the regular daily diet. Horlicks combines the goodness of milk, wheat and malted barley with 23 vital nutrients such as proteins, Zinc, Vitamin C and Vitamin D with other immunity supporting nutrients like Selenium, Folic acid, Iron, Vitamin B12 and Vitamin B6.