Horror shows ruled in 2018; varied subjects will work in 2019: TV show producers
From horror content to innovative subjects – TV producers review key trends on Indian television in the year 2018 and also predict what will happen in the coming year.
Binaifer S Kohli: The trend is to watch good and more comedies. The upcoming trend will be inclined more towards the web, people will get to see more content on the web.
Rajan Shahi: Now, there are going to be more serials on the digital platform. More offbeat topics will be approached. The target audience has become such that it has all types of people.
Sonali Jaffar: In 2018, horror shows were trendy. There was a time when the saas-bahu dramas were a trend, but now horror shows are doing really well. The audiences like to watch different subjects, so one has to come up with shows on varied subjects to keep them engaged.
Mamta Patnaik: 2018 saw a strong impact of OTT players with Amazon Prime, Netflix, ALTBalaji, Zee5 launching some aggressive content. This sets the stage well for 2019. TV is slowly catching up with some seasonal content. It will be interesting to see how TV will manage to combat the onslaught of OTT in 2019. There is no immediate danger to TV as it has a huge base, but with data prices dropping and the rapid increase in smartphone users, digital content will gain more prominence. TV show makers will have to innovate and take risks with content to stay relevant in the long run.
Ravindra Gautam: One trend I noticed in 2018 is huge big historical shows have not worked with the audience. I think one should understand that television is all about emotion, story, and drama, a show like ‘Radhakrishn’ have worked. It doesn’t have too much of action, but it’s a simple love story which grabbed the audience’s attention. According to me, loud drama, action, and huge graphics have not worked on Indian television as such. The shows which have good content with emotions are a trend. I hope seasons become a trend and entertaining content – be it horror, or light-hearted entertainment like ‘Nimki Mukhiya’, ‘Bhabiji Ghar Par Hai’ or ‘Jijaji Chhat Per Hai’ – are doing very well. Saas-bahu shows are no longer ruling the charts.