Hot Stuffs unveils range of stylized stainless steel bottles

Hot Stuffs have launched a range of stainless steel bottles, under the Hot Muggs brand, offering innovative designs that keep pace with the emerging trends and lifestyle. Further making an appeal to the target audiences the company is promoting eco-friendly use of the product through a campaign `Refuse Single Use’ that will encourage lesser use of plastics, especially with regard to packaged water plastic bottles and disposable cups and tumblers.  

These leak proof, light weight, healthy and environment friendly bottles have been launched in categories like Sports (meant for the gym, trekkers as well as sports fans), Children (school water bottles), Fridge bottles for home, and a wide variety of design themes that can be used on-the-go by college, office goers, etc.  Collections range from "Life is Good" to “Outdoors” and others.

Rajat Jain, CEO – Hot Stuffs

Rajat Jain, CEO – Hot Stuffs, said, “We have positioned the bottles as a fashion statement, with an assurance of quality, and the need to remain hydrated by quenching your thirst across various lifestyle needs, hence Sports, Children, Home and Personalized Collection. The trendiness is to appeal to the youth and the health conscious customers.” Hot Muggs range of bottles stands out for its superior design and exquisite finish in stainless steel and becomes a part of oneself.  This translates into creating the style, or just leveraging it, thus are competitively priced and positioned in the premium end of the market. 

The Bottles range is available right from 380ml capacity – the one that can fit into a handbag very comfortably – to 1000ml variants.  These are not just beautiful shapes, but also very vibrant colors to keep in line with the positioning of all products of the company.  There are also other models with Zodiac signs on them, and another with Inspirational quotes and graphics on them.

The range of Bottles available in 120 SKUs in retail is being phase rolled across various distribution outlets like Malls, Specialty Stores like Bookstores, and Coffee Shops across the country.  The company is also exploring to enhance the reach by reaching out to the traditional retail distribution chain and other special format stores like fitness, sports, personal accessories and so on. In these channels, the company has also planned a platform approach in terms of promotions and activations.

Hot Stuffs offers the widest selection of drinkware products like Mugs, travel Mugs, flasks, bottles, and related accessories available under the flagship Hot Muggs brand. The company has a team of designers working on lifestyle accessories that focus on the concepts of attitude and personality. The company has also been involved as the official licensed merchandiser for many global brands, like: Disney, Yash Raj Films, Balki's CheeniKum, and several IPL team Chennai Super Kings, Kings XI Punjab.