Hotstar appoints Punitha Arumugam as Revenue Head
Punitha Arumugam, who had joined Hotstar as Platform Evangelist in November 2017, has now been appointed as Head of Revenue for the premium streaming platform, according to industry sources. Prior to this appointment, Arumugam’s mandate included showcasing the power of Hotstar to India’s leading brands.
Arumugam, a media agency veteran, has been in the industry for over two decades, of which 13 years were with Madison Media. She is widely acknowledged as the driving force behind Madison’s transformation to the second largest media agency in India. She left the agency as Group CEO in March 2012 to join Google. She had worked with Google as Agency Director for over 5 years and is credited with building a buoyant agency business for Google in India and Asia Pacific.
Arumugam began her career with O&M Media in Chennai, before moving on to Lintas Chennai/ Bangalore.
Hotstar has been shoring up its operations with key tie-ups in 2018. The OTT platform forged a partnership with Airtel earlier this year over digital content on their App. In July this year, Hotstar and Flipkart came together to announce a new ad platform. In October this year, Hotstar and HOOQ entered into a first-of-its-kind partnership to drive growth.