Hotstar gets its gameplan ready for Rio Olympics, offers 'problem of plenty'

Premium streaming platform Hotstar has launched a series of three ad films to drive viewership and awareness about the coverage it has planned for the upcoming Rio 2016 Olympic Games. With the overriding creative thought of ‘Life Gives You Tough Choices’, Hotstar’s campaign is indicative of its exceptionally vast coverage of the Olympic Games, offering viewers a variety of options to choose from. With multiple simultaneous live streams, viewers on Hotstar are sure to face the proverbial problem of plenty.

The complete campaign will be covered in a series of three films, two of which have already been released – the first, a heart-warming film in a family setting showcases the tough choices that a cute boy has to make in order to get what he wants: a peck on the cheek from his family members (that he absolutely detests) in exchange for their mobile phones to watch the 14 live streams simultaneously.

The second campaign film humorously shows the predicament of a girl who is struggling with simultaneous appointments she has with the sporting legends at the Rio 2016 Olympic Games as she decides what to watch.

The campaign has been fully designed and executed in-house by the creative team at Hotstar, and will be supported by a high-impact marketing campaign which will engage users across TV, social and digital platforms.

A Hotstar spokesperson said, “Hotstar has emerged as the nation’s first choice for watching large sporting events, and sports aficionados have taken a keen liking for the interactive, data-rich experience that Hotstar offers. The coverage of the Rio 2016 Olympic Games on Hotstar will not only enable the viewers to watch all sporting events live, but also empower them to choose sports and games of their interest.”

Scaling up its sports proposition yet again, Hotstar will cover all 42 sports with over 3,000 hours of live coverage and video-on-demand. The unprecedented depth of coverage will be accompanied by the most sophisticated Olympics Video Player with a day-wise calendar of events with exact timings, quick links to live/recap, highlights & event statistics, as well as sport and country-wise medals tally.

The app will have 14 Live feeds, whereas the interactive, data-rich video player on the web will present daily coverage running into multiple streams basis the events, access to day-wise listing of events, medals tally and the ability to personalise the experience by allowing the viewer to sort by the country/ sport of his choice.

The Rio 2016 Olympic Games begin from August 5, 2016 in Brazil with participation of the largest ever Olympic contingent from India.

Key features:

3,000+ hours of live coverage and VOD, 35 concurrent streams at its peak.

Day wise, exact time of all events, with quick links to live/ recap, highlights & event stats.

Video coverage:

Timeline markers: key moments of the event.

Video line-up: related videos of the entire event starting with heats, rounds & medal events.

Integrated stats overlay for checking out line-ups, results and bio profiles of players

Personalisation: Select your preferred country & sport, and see featured content in one place.