Hotstar is no longer the associate sponsor for Indian Premier League

According to media reports, Hotstar has pulled out as associate sponsor of the Indian Premier League (IPL). The reports say that Hotstar chose to exercise an exit clause in the deal and got out as on ground partner of the tournament. IPL associate sponsorships are worth between Rs 40-80 crores. It is believed that Hotstar's had a Rs 42 crore deal with the BCCI.

This deal will have no bearing on Hotstar's digital rights.


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