House of Anita Dongre introduces shopping on Instagram

House of Anita Dongre, the largest fashion house in the country, has now made purchasing via Instagram accessible to its customers by making the Instagram account of all its brands (AND, Global Desi, Anita Dongre and Anita Dongre Grassroot) shoppable. This new feature effectively transforms the brands’ feed into a real-time store.

This move comes as a solution to the various ‘Where can I buy this’ queries that the brands get on their posts on a daily basis; and is an important advancement for the fashion house. Customers can now immediately buy their preferred products from our brands, without having to leave Instagram. This new feature is not only rapid, but also allows for instant gratification, on a platform like Instagram, which is ideal to shop on as it's so visual and fashion oriented.

In order to be able to create a straight-forward path to ecommerce within Instagram, the fashion house has collaborated with ViralTag’s Tapit feature. As a platform, ViralTag & Tapit seamlessly allow Instagram users to make purchases when they see an item they like on their Instagram feed.

The process is quite fuss-free: All you need to do is to go the brand’s Instagram account and click on the link in the bio or specially created link in the brand profile to get a shoppable gallery of each brand’s Instagram content. With just one click, the user will be directed to that item’s product page on the brands’ website, where the user can make a purchase through our secure gateway and check out with ease.

Commenting on this, Mr. Mukesh Sawlani, Managing Director, House Of Anita Dongre Limited says: “We are proud to be the first Indian fashion house in the country to introduce this breakthrough technology. As a fashion house, we are constantly working towards enhancing the shopping experience for our customers across every touch point, and this innovation in technology is our latest endeavour to make shopping from our brands even more convenient and accessible. We are confident that this new feature will increase the functionality of Instagram for our brands, thereby allowing our customers to browse and shop simultaneously”.

In case you are not following the brands on Instagram yet, given below are the links to the accounts:

Anita Dongre: Instagram/AnitaDongre  

Anita Dongre Grassroot: Instagram/AnitaDongreGrassroot

AND: Instagram/stylebyand

Global Desi: Instagram/myglobaldesi