‘House of Pataudi’ launches video content featuring Myntra customers
‘House of Pataudi’, the ethnic wear brand, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, announces the launch of a video content series, intended at establishing a deep emotional connect with audiences from across regions and diverse cultural backgrounds. This is being established through a new brand property called, ‘Stories of love’, that captures real couples who have an interesting love story to narrate.
The concept allows ‘House of Pataudi’, a brand that exemplifies royalty and a rich lineage, to manifest itself through the cultural facets of modern India, by showcasing the diversity that exists among people. It vividly captures the various aspects of a relationship, such as love, affection and romance, among couples, to narrate a heartwarming story and firmly associating the brand with cultural events such as weddings and festivals.
Shot in the form of episodes, the brand solicits ‘Myntra Insiders’ – members of Myntra’s Loyalty Program, from across the country, with an interesting love story and offers to capture their story through a video. The very first video captures a young couple from Kerala, ahead of their monsoon wedding. The two-and-a-half-minute film explicitly captures the essence of monsoon, the landscape and culture of the place, apart from the couple, who share their feelings for each other and describe their relationship with a romantic fervor.