Housejoy shows the way to pamper the women who pampered us

Housejoy’s latest digital campaign addresses how easily one can book a Housejoy beauty service and enjoy it at the comfort of their home.

The average Indian woman is a veracious multi-tasker. From juggling work, family, friends, an active social life to pursuing her hobbies and interests, rarely does she get to catch her breath. But, somewhere, amid all the noise, her own grooming needs get ignored. Whether it is tending to urgent “brow” situations to a relaxing mani-pedi session, the joy of being and becoming beautiful has been lost somewhere. Housejoy allows you to book an appointment through the Housejoy app or website and get your beauty expert home to pamper you. One can get all kinds of beauty services sitting at home.

The concept and execution has been done by Saad Khan, Centrestage and the team at Housejoy. Bluebot is the digital agency.

Commenting on campaign, Nikhil Kumar, Marketing Head at Housejoy, said, “Beauty is one of our top home services categories and it brings us immense pleasure to provide these services to our women consumers, of all ages, at just the click of a button. In our endeavour to showcase how convenient it is to order beauty services at home anytime of the day and for any of your dear members of the family, we initiated this campaign – ‘Pamper the Women Who Pampered You’.”

Saad Khan, Founder and Creative Head, Centerstage, elaborated, “It’s beautiful to see a grandchild spending time or even trying to do something sweet or nice for his/her grandparent. With Housejoy providing beauty services at home and the granddaughter turning to them in order to please her grandmother, who hasn’t been able to step out of the house, we feel we have been able to capture the emotional interactivity and love between the grandmother and granddaughter. Their relationship only becomes stronger moving on. As for Housejoy, the ad shows that it does open up happiness windows for all age groups and demographics with respect to its convenience and service at home.”

Housejoy is the first and only brand to introduce early morning beauty services in the city of Mumbai. A lot of women require beauty services before they leave for work and all salons open only after 10 am, which leaves them struggling. Housejoy has launched a 7 am beauty service and has received a tremendous response from all women.

Housejoy sends their beautician team in cabs to their clients to assure their safety and convenience. Housejoy uses beauty products from L’Oreal, SeaSoul and Christine Valmy. All the beauticians are L’Oreal and SeaSoul trained.

Watch the ad:

https://youtu.be/JOodUZDsubI