Housing.com’s search song celebrates home buyers's love
The country’s leading full-stack online real estate platform Housing.com’s unique and humorous advertisement campaign starring Manoj Bajpayee and Rajkumar Rao is close to completing one year from its grand launch. In line with current social media trends, the brand has recently launched a quirky yet engaging song as an extension to its "#YahanSearchKhatamKaro" campaign on social media.
The video is again built around the same premise of company’s TVC, the common hardships buyers, sellers and renters have to face in order to find a perfect home and conversely, sellers or home-owners have to face in order to find the right buyer or tenant.
Housing.com, Makaan.com & PropTiger.com CMO Snehil Gautam said: “As a full-stack real estate company, our single-biggest motive is to make property selling, renting and purchasing as easy for our clients as it gets. Home buying, selling or renting does not have to be as hard as it traditionally has been when the buyer, the seller, the tenant or the landlord had to run from pillar to post to find a viable solution to their varying problems. With its light-hearted and humorous approach, our new digital campaign spreads that crucial message.”
Created by Red FM, the song aims to target millennial home seekers in India. Nisha Narayanan, Director & COO, RED FM and Magic FM says “It was indeed a pleasure for us to partner with Housing.com. The search song captures the problems being faced by consumers in order to address their real estate needs and how Housing.com provides them with the desired solution”.
#Yahan Search Khatam Karo amplifies REA India-owned online real estate company Housing.com's positioning as the leading full stack digital real estate platform, serving all home buying, selling, renting and related requirements.
In the coming months with the launch of this new song, it aims to connect with 10 million consumers across social media platforms of Housing.com.