How AAP is fortifying its political advertising strategy for upcoming Delhi Polls

The Aam Aadmi Party had spent about Rs78crore(Source:RTI) annually on advertising during the first four years of the tenure in Delhi.  Morever,the previous Sheila Dikshit government spent only Rs19 crore on advertising annually, according to the other media publications. According to the RTI sought by IANS, Kejriwal led AAP spent Rs 311.78 crore on advertisements between 2015 and 2019. The Delhi government saw its maximum expenditure on advertisements in 2017-18 when it spent ₹117.76 crore which went down to ₹45.54 crore in 2018-19, according to media reports.

AAP went heavy on all mediums including OOH and Digital. Here’s how they have been strategizing for the Delhi Elections :-

Lage Raho Kejriwal        

New Year Wishes

AAP ka Report Card

Kejriwal Phir Se

Social media activity

SUPER KEJRIWAL pic.twitter.com/PDZoUYxd6s

— AAP (@AamAadmiParty) January 13, 2020

2.6 लाख से भी अधिक लोग Door Step Delivery का लाभ उठा चुके है।

ये चुनाव काम पर होगा! pic.twitter.com/wiZH8fnDUR

— AAP (@AamAadmiParty) January 13, 2020

My 12 year old son is very shy but he is such a big fan of @ArvindKejriwal ji that he could not resist to show his moves on #LageRahoKejriwal pic.twitter.com/dQng5LxAWs

— Neetu Mattas ‏‎نیتو میٹس (@MattasNeetu) January 13, 2020

लंबे समय से कॉंग्रेस पार्टी से जुड़े हुए गांधीनगर विधानसभा में कार्यरत वरिष्ठ समाजसेवक नवीन दीपू चौधरी जी आज आम आदमी पार्टी में शामिल हुए। पार्टी की नीतियों से और हमारी सरकार के कामों से प्रभावित हो कर वो हमारे परिवार से जुड़े हैं। उनका आम आदमी पार्टी में तहेदिल से स्वागत। pic.twitter.com/DR8vnoIoEQ

— Arvind Kejriwal (@ArvindKejriwal) January 13, 2020

All the best Sir @ManojTiwariMP pic.twitter.com/C9oTfInf7u

— AAP (@AamAadmiParty) January 12, 2020

Dilli boy! pic.twitter.com/uFYIYNSLGI

— AAP (@AamAadmiParty) January 12, 2020

So much effort to ridicule one man. Is this all you got ?

PS : Boring content. If you need any advice on content or satire please get in touch with us. https://t.co/OjZrkNOPsy

— AAP (@AamAadmiParty) January 10, 2020

Who will contest against Arvind Kejriwal ?@BJP4Delhi leaders : pic.twitter.com/CkDT5AYHDa

— AAP (@AamAadmiParty) January 10, 2020

Summing up the twitter war so far.

Get original guys @BJP4Delhi @INCDelhi #KejriWALL pic.twitter.com/SAaTBafm2m

— AAP (@AamAadmiParty) January 9, 2020

.@ManojTiwariMP reading out the report card of BJP ruled MCD. #BJPMostCorruptDepartment pic.twitter.com/dbuExik0B5

— AAP (@AamAadmiParty) January 9, 2020

KEJRIWALL pic.twitter.com/Jdp62d6ZHL

— AAP (@AamAadmiParty) January 8, 2020

When we asked @BJP4Delhi who's their CM candidate ? pic.twitter.com/SFwl9NDxwq

— AAP (@AamAadmiParty) January 8, 2020