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How AAP is fortifying its political advertising strategy for upcoming Delhi Polls

The Aam Aadmi Party had spent about Rs78crore(Source:RTI) annually on advertising during the first four years of the tenure in Delhi.  Morever,the previous Sheila Dikshit government spent only Rs19 crore on advertising annually, according to the other media publications. According to the RTI sought by IANS, Kejriwal led AAP spent Rs 311.78 crore on advertisements between 2015 and 2019. The Delhi government saw its maximum expenditure on advertisements in 2017-18 when it spent ₹117.76 crore which went down to ₹45.54 crore in 2018-19, according to media reports.

AAP went heavy on all mediums including OOH and Digital. Here’s how they have been strategizing for the Delhi Elections :-

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