How Brands Can Leverage Latest Trends To Drive Social Media Conversation

Using social media for marketing can enable small business looking to expand their reach further to the potential customers. Customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to a business.

However apart from laying emphasis on the basics of a key social media marketing campaign like content and brand image planning, another key factor brands can play on is leveraging current trends to engage prospective customers on social media platforms.

For instance, take the case of Pokemon Go which became the viral sensation of the summer. Created by Niantic Labs and distributed by Nintendo, the app has kids and adults alike wandering around catching and training creatures through their phones. But even for people who aren’t playing Pokemon Go, the game has become a major cultural phenomenon in such a short time.

Pokémon Go is already experiencing the same levels of daily interaction as Twitter, so brands are finding their own way of getting in on the craze on social. This new craze has offered a plethora of tangible benefits to marketers and brands alike to engage with existing as well as prospective consumers.

From cafes and gyms to local restaurants, everyone is jumping on the Pokemon bandwagon to try and engage with their customers in a more interactive way.  For example larger brands like Zizzi and Pizza Express have been joining in the conversation on Twitter by posting game content that appeal to their Pokémon-mad audience thereby increasing their twitter conversations multifold.

But the craze is not only restricted to physical businesses to capitalize on. Online businesses bereft of any actual Pokémon characters to catch, but armed with savvy real-time social teams have been quick to jump on board and chat with people playing the game.  Some brands are choosing to run competitions on social media platforms to win hordes of in-game currency, PokéCoins, which is usually only available when parting with real-world cash.

The above trend is proof that when it comes to social media, it is simply not enough to publish updates to social media platforms. Capitalizing on current hot trends on social media platforms to connect effectively with consumers will help build more brand follower relationships in a strategic way. 

About Sheraz Saeed, Founder, Websters

A mechanical engineer by qualification Sheraz was interning with a company when he realised that he wanted to start something his own. Cashing on his technical knowledge, he started off with Websters in the year 2011 at a very small-scale, wherein he commenced with Website Development and Social Media services only. Having interned with brands like Intel Corporation and WJ Towell, he was able to grasp the business tactics and incorporate them in the development of WEBSTERS. Established in the year 2011 with only 5 clients , Sheraz was able to establish a base for himself as an entrepreneur as well as Websters which has since then, catered to more than 100 clients and now is building a strong portfolio in India as well.


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