How brands embraced the #10yearchallenge
Virality is the currency of the Internet and brands have become increasing aware of it. Memory by association has become a powerful indicator of consumer preference. That's why whether it is World Hugging Day, Ice Bucket Challenge or the most recent #10yearchallenge, brands have become quick to join in on the shenanigans. Here is a list of how brands tried to win the Internet over with their #10yearchallenge.
Some brands did the same thing differently.
Some things don’t change – Fewikwik
Age is just a number - Kaya Skin Clinic
Fresh then, Fresh now – Godrej Nature’s Basket
Mirchi Sunne waale always Khush! - Radio Mirchi
Timeless - Tanishq
Some brands celebrated the progress made by humanity.
#CutTheCrap with #Ecowarriors - Flying Machine
Then and Now - Kotak Mahindra Bank
Some took themselves too seriously...
Some brands weren't afraid of poking a little fun at themselves.
Old game, new rules – UNO
Some flipped the idea over its head.
Changing the playing field - Puneri Paltan
The Year is just a Number - Finolex