How brands embraced the #10yearchallenge

Virality is the currency of the Internet and brands have become increasing aware of it. Memory by association has become a powerful indicator of consumer preference. That's why whether it is World Hugging Day, Ice Bucket Challenge or the most recent #10yearchallenge, brands have become quick to join in on the shenanigans. Here is a list of how brands tried to win the Internet over with their #10yearchallenge.




Some brands did the same thing differently.

Some things don’t change – Fewikwik

Age is just a number - Kaya Skin Clinic

Fresh then, Fresh now – Godrej Nature’s  Basket

Mirchi Sunne waale always Khush! - Radio Mirchi









Timeless - Tanishq











Some brands celebrated the progress made by humanity.

Audi #10yearchallenge

#CutTheCrap with #Ecowarriors - Flying Machine











Then and Now - Kotak Mahindra Bank











Some took themselves too seriously...










Some brands weren't afraid of poking a little fun at themselves.

Old game, new rules – UNO

Some flipped the idea over its head.

Changing the playing field - Puneri Paltan











The Year is just a Number - Finolex





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