How brands, TV channels and apps are celebrating Friendship Day

“A friend is one that knows you as you are, understands where you have been, accepts what you have become, and still gently allows you to grow,” thus said William Shakespeare. Let’s tweak it a little for the brands of today: “A brand is one that knows you as you are, understands where you have been, accepts what you have become, and still gently allows itself to grow over you.” 

When Joyce Clyde Hall, an American businessman and founder of Hallmark Cards, started Friendship Day in 1930, little did he know that his business strategy would create a marketing opportunity for so many brands. 

A look at how various brands, TV channels and even apps are celebrating Friendship Day with an array of offers and campaigns. 

Britannia’s Bourbon, being rooted in friendship and recently having launched the Friendly Matches campaign with Mallika Dua and Abish Mathew, has launched a digital campaign in celebration of the annual occasion. With re-wrapped Friendly Matches videos and new fun GIFs, consumers can tag and share with friends in celebration. 

Snapdeal has launch its specially curated Friendship’s Day Store on its platform as a one-stop shop for users to pick gifts for their friends. The store offers a range of 10,000 products, which include friendship bands, artificial jewellery, speakers, gift cards, watches, wallets, cufflinks, make-up and personalised products. 

Lay’s, the potato chip brand from PepsiCo, takes its proposition of ‘The Real Flavours of Life’ a step further with a new film on Friendship Day, called College Canteen + No Network = #RealFlavoursOfLife. 

To celebrate the bond of friendship, Caprese, the international high-fashion handbags brand, has launched a new digital campaign called #CapreseBFF, which culminates in contests through the entire week across all social media platforms to celebrate Friendships Day. The video showcases how friends motivate each other. The brand has also announced 3 interactive contests, where the participant and her friends can participate by tagging each other on very relatable situations from the video. The winners stand to win Caprese handbags. 

Platinum Love Bands
This friendship day, Platinum Days of Love, seeks to remind people that one’s partner is not just the lover, but above everything, is a #FriendFirst. The campaign celebrates relationships that have stood the test of time on the foundation of long standing warmth and a strong friendship, with Platinum Love Bands serving as beautiful reminders that partners will always be #FriendsFirst. 

Ceat Tyres
This Friendship Day, Ceat Tyres seeks to highlight that we all have different types of friends – some of them we love, while some of them we hate. The relationship between tyres and the road is similar. The idea behind the campaign is that Ceat personifies the different types of roads and their relationship with the tyres. 

Buddy time on Television 

9X Jalwa/ 9XO and 9X Jhakaas
The channels from 9X Media are asking viewers to send special friendship messages to their loved ones. Celebrating ‘Chuddy Buddy’ friendships, 9X Jhakaas has created special animated characters. Popular friendship song, ‘Yaariyan – Classmates’ forms the soundtrack of this special video. 

&Flix, the English movie channel from ZEEL, is celebrating this Friendship Day with the 2017 blockbuster ‘Rough Night’, which sees five crazy women reuniting after 10 years for a bachelorette in Miami. What follows is a night filled with adventure. 

Comedy Central
Usually, there are 4 types of friends – the funny one, the fearless adventurer, the OCDish one and the IDGAF friend. Comedy Central has a friend who’s got all these 4 qualities and someone who is known for playing the most embarrassing pranks on his other lifelong friends. The meaning of his nickname is completely apt for his personality as he has made millions of people around the world

App Fest 

In our struggles week after week, it is not uncommon to miss out on unwinding and catching up with pals. Here are four apps to up the level of fun, excitement and some nostalgia. 

Order with Uber Eats
Food is at the heart of every celebration. Uber Eats allows people to cosy up indoors with one’s friends and enjoy food delivered right at one’s doorstep, be it Chinese, Indian or just the simple samosa and chai. 

Up your game with Sachin Saga
App-based games like Sachin Saga Cricket Champions are giving users a chance to combine forces with one’s friends and engage in multiplayer tournaments on one’s mobile phone. 

Friendship’s Day playlist
Sing along to iconic friendship songs like ‘Dil Chahta Hai’ and ‘Yeh Dosti Hum Nahin Todenge’ this Friendship Day with Saavn, Gaana and even BookMyShow’s Jukebox, which has specially curated exclusive playlists to celebrate friendship in multiple languages like Punjabi, Tamil, Telugu and Malayalam, besides Hindi and English. 

Get pampered at home
This one’s for the girl gang, where one can enjoy a pampering session of spa and signature facials along with one’s girl pals, available through home service apps such as Urban Clap.

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