How Digital Marketing is empowering the real estate companies

Authored by Jay Rathod, Founder, Koffeetech Communications.

Over time, marketing strategies evolve and improve. Users of the digital realm are aware of the myriad benefits it offers. Digital marketing has expanded outside urban areas and is finding popularity in Tier 2 and Tier 3 cities. These benefits have just been scrapped by real estate developers.

A real estate project is expensive, and digital marketing is less expensive than traditional marketing. As a result, the real estate industry is fully capitalising on this. A digital marketing strategy enables companies to increase their reach while simultaneously narrowing it to a specific target market. There are several strategies for tracking the performance of a digital marketing advertisement.

This helps real estate developers determine which technique is ideal for their products. Whether it’s an independent house, an apartment, or a villa, real estate developers can promote their properties online in a variety of ways. Real estate developers must have a legitimate and effective digital presence to be successful in this large industry. Here’s how real estate companies can benefit from digital marketing.

Increasing Followers on Social Media:

The size, cost, and location of several commercial projects vary.With this in mind, maintaining a strong online presence becomes critical. To stay on par with the changing scene, digital marketers need to remain in line with the progressing technology patterns. For example, when you use social media marketing, you need to relentlessly research your customers to know what makes them involved with brands. In my personal experience working with the real estate company Mayfair, we had to conduct extensive social media research, which resulted in phenomenal growth in Instagram followers from 2.5K to 10.3K and on Facebook from 25k to 50.5K after a year.

Influencer Marketing:

Influencer marketing will be used in the real estate sector by employing renowned bloggers and other experts to endorse specific properties. If a property manager already shares great material on his or her website, he or she can construct a social media campaign with a selected influencer or numerous micro-influencers. This will assist him/her in expanding his/her web reach and spreading the word about the property. Koffeetech Communications, he says, cleverly picks influencers depending on consumer expectations. As a result, they can precisely approach their intended audiences.


Branding is vital in any industry, but it is especially important in industries where businesses cannot rely on impulses or market trends to persuade people to do anything. You must instill trust in your target audience when dealing with large transactions, such as home purchasing and selling. This is what branding accomplishes. Digital solutions let organisations create powerful social media marketing campaigns that elicit creativity and emotion, resulting in a major transformation of the brand.

Paid Campaigns:

PPC is a complicated topic that necessitates a solid understanding of digital marketing. In most circumstances, a digital marketer who specializes in PPC is an excellent choice for assisting real estate organizations in generating leads. Marketing agencies have a track record of using PPC to grow businesses. Digital agencies assist clients in lowering their CPL (Cost per Lead) as well as increasing their ROAS (Return on Ad Spend). The client's advertisements are strategically placed to enhance property site walk-ins.

It is not surprising that the current year will be a watershed moment in real estate marketing. Given the developments, you will need to strategize your path forward as a real estate agent. Whatever you decide, keep in mind that the Internet and the real estate industry have grown almost completely interwoven. If you're feeling overwhelmed by the above information and unsure where to begin, don't worry! Digital Marketing Team is standing by to take your hand. They are only a phone call away and are eager to provide you with their expert advice.


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