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How digital media has shaped the 2019 General Elections?

On Women’s Day (March 6, 2019), Adgully had organised India’s first ever Twitter panel, aptly titled – #ProgressiveWomen. The panel, which brought together some of the most influential women leaders in the advertising industry, put the spotlight on ‘who actually is a progressive woman in today’s world’. 

Following the tremendous response to the Twitter panel, Adgully is conducting its second Twitter panel on ‘What role did digital media play in the 2019 General Elections?’ 

Everyone is invited to join in the most topical conversation at @adgully on Tuesday, May 21, 2019 between 3 pm and 4 pm. 

Analysing the digital conversations during the 2019 General Elections will be leading names of the industry:

Ashish Khazanchi, Managing Partner, Enormous (@trrippp)

Karthik Srinivasan, Consultant (@beastoftraal)

Naresh Gupta, CSO, BangInTheMiddle (@googlegupta)

Nitin Bhatia, Social Media Expert, Meltwater (@nitinSPEAKs)

Shubho Sengupta, Digital Marketer (@shubhos)

The 2019 General Elections, which concluded the last phase of the 7-phase voting yesterday (May 19), saw the political parties battling out as much online as they did on-ground, perhaps even more. Various political observers have mentioned how social media is playing a key role in shaping people’s opinion about the different parties and their candidates in the fray. Social media has also given a chance for the common Indians to directly interact with the political leaders and have somewhat brought them closer to the voters. 

Thus, it will be interesting to see how the clout of Digital Media has grown in these Elections, the political spends on the medium and what the road ahead looks like. 

Do join the industry leaders and voice your views at @adgully on May 21.

Read More: Many voices one face: Who is a Troll?

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