How HP can preserve wedding memories for over 200 years!

Hewlett Packard, the leader in the Imaging and Printing industry in India, once again exhibited its consistently innovative digital printing technology & solutions through a creative display of state-of-the-art applications at perfectly placed HP booth at Consumer Electronic Imaging Fair and Photofair 2012.

Seventeenth edition of the CEIF Photofair 2012 is the 3rd Largest Trade Show in the World and is being held at the Bombay Exhibition Centre, Goregaon, Mumbai.

HP is showcasing the Flagship HP Indigo 5500 which is a 7 color press which was rated as the best photo printer in the world by Spencer Lab & by DIMA shoot out along with the HP Indigo 7000 Press which is the fastest press in HP's Photo printing portfolio. This can produce around 140 wedding albums in a minute and is expected to be a big hit in the Photofair. Both these machines are put up on display for live demonstrations of the various printing applications.

This time HP, throwing light on Wedding theme, brings for its customers innovative and stylish wedding photo albums which lasts for over 200 years. These wedding photo albums are 1/3rd the weight of traditional albums and can be customized into miniature photo books to scatter on your coffee table and can be given as gifts. They are easy to carry and store and they are waterproof, scratchproof and non-tearable, which increases the opportunity for frequent handling and viewing. HP is catering to the transformation of market needs and innovations in products and services, investment & commitment for market development and executing the plans that benefit the whole eco-system of Consumer ' Photographers ' Labs ' Manufacturers.

"Be it a collection of holiday pictures, family photos, your wedding pictures or any other memories that you wanted to capture in an album- all possible with HP's reliable and efficient printing technology portfolio. As is said "Today's beautiful moments are tomorrow's beautiful memories!' HP believes in helping you preserve your moments for tomorrow's cherished memories!" says Puneet Chadha, Director GSB, HP-IPG

The wedding industry in India is worth Rs. 1, 25, 000 crore and it continues to grow bigger and fatter. If looked at the annual growth, this specific industry weighs more by 25% each year. Global tourism industry wooing Indian weddings and well-heeled Indian grooms and brides, looking for an exotic location or a once-in-a-lifetime experience to make their wedding memorable, are beginning to succumb. Destination weddings and theme wedding continue to increase as it allows the wedding to be unique and the opulence of the wedding affair, thus increase the photo opportunities.

Keeping in mind the requirements and demands of the customers during Indian wedding season, HP has consistently made available newer technologies and applications just on time. Considering the emotive aspect involved ' making your special moment an unforgettable celebration by capturing the beauty of each moment and preserving it for being able to share with others, HP's focus has been on getting across the best to its customers.

"HP has always strived to be the best in the printing industry since ever. Last year we have registered a growth in print page volumes by 130% and that is a very good indicative of business growth. Out of the total wedding album printing market HP prints 5-6% of the wedding albums in India" says A. Appadurai, Country Manager, Indigo & Inkjet Solutions, HP-IPG.

Wedding album printed on HP Indigo Digital Press spells profitable opportunities for commercial photographers and photo-labs as they can be delivered with fast turnaround time even in the peak season. This brings opportunity for photographers to reap immediate benefits, thereby increasing there working capital rotation and business profits.