How i-next leveraged the miraculous 11-1-11

i-next, the youthful, bilingual compact daily from the house of Jagran Prakashan Ltd. is further reinstating itself as a solution provider through its latest advertising offer of "Miraculous 11'. Known for its unique, activation-led approach in providing not just ad space to its advertisers, but also 360 degree business solutions, i-next has come up with a lucrative scheme where clients will be proposed different ideas of getting their ads printed on full pages at very affordable prices. Marking the numerologically auspicious date of 11.1.11, this offer will prevail for 11 days i.e. from 11th Jan to 21st Jan 2011. This offer will be valid across all the 12 i-next cities ' Agra, Allahabad, Bareilly, Dehradun, Gorakhpur, Jamshedpur, Kanpur, Lucknow, Meerut, Patna, Ranchi and Varanasi, for these 11 days.

Speaking on this initiative, Rohit Mehrotra, i-next's Sales Head handling space marketing across the 12 i-next cities, said: "Certain categories which have still not tried us will also get a chance to reach untapped markets and prospective consumers in the form of our readers at very affordable rates."

Awarded by WAN-IFRA, the apex body of all print products worldwide, for its school-level reader-connect activation of Health-Meter, i-next is focusing on providing the most cost effective and result oriented medium of advertising while helping its clients enhance their business revenues. Targeted at the evolved, up-market, youthful urban audiences of 12 North Indian cities that are on the threshold of becoming "metros', i-next is the right choice for advertisers trying to make inroads into these markets.

I-next National Sales Head, Ajwindera Sandhu sums up the initiative in the following words: "With the "Miraculous 11' offer, i-next is giving its advertisers "never-before, never-after' rates and promising them a great start to 2011. This offer is a token of our appreciation for the continued faith and patronage of our multiple business associates. We hope that our association grows and prospers in the days to come."

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