How should retailers approach today’s customers?

In today’s hyperconnected world, consumers have access to a broad range of information about products, services, pricing, promotions, brand values, and so on. The most important thing for a brand or retailer is to leverage all of this and use it to their advantage to build a good base of loyal customers.

However, in today’s highly competitive world, this is not as easy as it seems. As the internet penetration grows and the number of platforms or touchpoints where a consumer can connect with a brand increase, the new-age customers have a shorter attention span. It’s a challenge for every retailer to be able to have their share of the customer’s attention and, in that short time, add value to their experience while persuading them to stay connected throughout the purchase cycle.

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In many cases nowadays, the purchase happens on the go and ‘Search’ plays an important role in narrowing the purchase decision of customers. The pandemic has further accelerated the scope of online shopping and urged more users to explore the online world.

The way the new-age consumers shop, behave throughout their customer cycle and the kind of things or aspects they look for are changing drastically too.

All of this and the highly competitive market, poses a great challenge for retailers to keep up with the pace of the dynamic online world and meet the expectations of their consumers. In an attempt to learn more about the new-age customers and understand their preferences as well as needs better, Logicserve Digital is conducting a survey to assist retailers know their audience and take the important decision of choosing the right platforms for attracting and building a long-term relationship with their audience.

Please participate in the survey and share your views here - https://www.surveymonkey.com/r/CKTPZYF

We hope this survey will help the retailers of our country make the right choices, understand their customers better, opt for the best route to reach out to them and make necessary changes to further enhance the online shopping experience for today’s consumers.