How to build a memorable personal brand

Personal branding has become very important in today’s competitive world. The focus on personal brand is growing as more and more professionals are conscious about it. Your personal brand is all about how other people perceive you, which results in your reputation. And this has a direct and measurable effect on your ability to be successful in business and in life.

Ambi Parameswaran, brand coach and founder of brandbuilding.com, has just launched his 11^th book, titled ‘All The World’s a Stage – A Personal Branding Story’. The book contains 13 well-explained chapters illustrating some interesting examples. Defining a personal brand, crafting a presence, developing a unique voice, building a network, using social media creatively and more. In ‘All the World’s a Stage’, brand strategist Ambi Parameswaran offers a concrete roadmap towards brand building that will give readers an unmatched strategic advantage. This book is a concise, crucial guide to our frenetic times. Written in a conversational style in simple and lucid manner with no jargons, the book captures the true essence and importance of personal branding.

The book dwells deep into personal branding and will be useful for both the young and not so young readers and professionals, who want to position themselves distinctly in today’s business world. The book has been illustrated with good examples and ends with a short essay on possibly the most successful brand built in modern times – Mahatma Gandhi.

The author concludes with a nice narrative of our Father of the Nation, Mahatma Gandhi. According to the author, Gandhi is possibly the most powerful personal brand built in the millennium. He employed some of the most sophisticated personal branding tools even before they were studied and defined. While religious leaders have great followers, but as a personal brand Mahatma Gandhi is recognised all over the world even today. There are several lessons to be learnt from this book, so make it a point to read it and know more about the way personal branding needs to be approached.