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How to Increase Your Sales Using Instagram

Instagram is one of the most used social media platforms and has been the point of attraction for many individuals who want to start off their blogs, sell online, start a small-scale business and create awareness for their business. If you use Instagram the right way, you can generate sales and create a good source to generate income for yourself. 

Many bigger brands that you can think about today consider using Instagram as a platform where they can showcase their products and target a vast pool of audience, especially the millennials and other age groups in a very useful way. 

Also, many people start their own blogs where they create and showcase some eye-catching content and work for different brands using a smartphone with a good camera, a reliable and affordable internet connection like the ones offered by Hargray internet and other specialized equipment as well. This provides users to know the brand from a user’s point of view, make more sensible buying decisions, get to know a product’s features and more very easily. 

But, if you are someone new to Instagram and want to get more exposure in the digital arena, here are a few things that you can do: 

Create a Business Profile

When you are starting off with your business on Instagram, the first thing you will be needing is a business profile that has a photo that represents your brand and that has to be the logo of your brand. This makes your company’s identity on Instagram more identifiable. Besides this, you are supposed to have an Instagram bio which should have a clear description about your business and the products and services that your brand offers. 

Also, you can share your website’s URL in the URL section so that your audience can get access to your website and you can track visits to your website from Instagram. 

Use Story Ads to Generate Sales

One of the best ways to do so is to use a paid opportunity of generating sales using your stories. Your Story Ads are immersive, full-screen ads that can let your business use a targeted way to make your ads relevant to the people that you want to reach out to. You can use photo ads but to retain the top spot for your sales, you should use Story ads as they can pop up somewhere in between while you are watching stories from accounts that you follow. 

Also, there is a small space with the “Sponsored” tag and a call to action that says “Learn More” becomes an additional way to help people reach out to you who are interested in learning more about your products and services. 

Use Relevant Hashtags 

If you are looking forward to get your brand more traction on Instagram and get new customers, then you have to make sure that you get some relevant hashtags and a killer caption for your posts. The Hashtags you will use will put yourself in front of a wide range of audience and it is important that you refrain from using too many hashtags on your posts as well. This can make your posts look more like they are spammy. You can have a look out for high-traffic hashtags as this can increase the chances of your post reaching the right people. You need to be careful and follow one simple rule that is finding hashtags that are being used by influencers that lie within your niche. 

Create a Shoppable Instagram Feed to Start Selling

If you are selling on Instagram then you must be aware of Shopify’s shopping feature that you can integrate with your Instagram account. This allows your business to tag different products you are selling and allows the users to purchase them directly using the app. 

Different Shopify plugins including the Shoppable Instagram Galleries make it more convenient for your business to generate sales and the Instant Purchases feature allows the user to add items to their cart and buy products directly from images that you share on your feed. Also, businesses can create a custom gallery where you can showcase your products and add the link of the gallery to your Instagram bio. 

Sell By Offering Instagram-Only Promotions

People and different buyers around the world just love it whenever there is a sale or promotion going on online or in your favorite store. Using your Instagram account for promotions is the best place where you can promote your sales, launch new products and present exclusive discounts to followers. 

Another way of adding promotions is adding the promo information in your captions or in your Instagram Stories. This encourages users to click the link in your bio and avail the offer easily. You can also create teasers for different social media networks to generate traffic on the business profile.  

Partner With Different Instagram Influencers

There are so many brands on Instagram that partner with different influencers and this is one of the most popular ways to promote products. These have almost replaced the needs of using digital ads and now many brands depend on this social media strategy today. In the current age, users do not trust traditional and scripted advertisements but they trust people. 

If there is someone who uses your products and posts a positive or negative review about your product or a simple unboxing video and provides information about the product and its different features that they have used as a video post, then it will have a personal and more insightful touch. 


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