How to make Design an effective tool to up brand salience in COVID-19 times?
“Good design is good business” – Thomas Watson Jr., businessman, second president of IBM.
Design has played a very important role in every aspects of a brand – be it product design, logo design, packaging, brand identity or designing a great office.
These are tough times for the industry as the global economy is entering a recessionary phase due to the COVID-19 crisis. While the crisis is still in a developing stage and it is difficult to predict how the financial crisis will play out, this is a time to tweak business strategies, protect one’s ground, up the innovation game and prepare to ride out the turbulent and uncharted waters.
Hence, it has become all the more important for brands to stand out and remain top of mind of consumers. A great and memorable design with the right creative expression lifts the brand and takes it to the next level. However, in India there are very few who understand and respect the role of design in building brands. Keeping in mind how important it is to look at design as an inseparable part of a brand’s journey, we at Adgully as part of our STRATEGIC MOVE SERIES are bringing though our webinar an interesting and useful conversation between two of India’s leading design experts, who will talk about the various aspects of design and how it has become even more relevant in light of the ongoing COVID-19. They will also share their vision for the future of Design Industry in the post-COVID-19 world.
Join us for this candid conversation on the BUSINESS OF DESIGN with Lulu Raghavan, Managing Director Landor and Ashwini Deshpande, Co-founder & Director, Elephant Design.
The Webinar session will be moderated by Pooja Jauhari, CEO, The Glitch.
Date: Wednesday, April 29, 2020
Time: 4 pm to 5 pm