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How to make the most of full funnel marketing for consumer engagement

In the last few years digital has accelerated at a tremendous speed and shift towards digital has been significant especially post covid. Data and technology have become powerful and are today the strong pillars in the world of digital advertising. Doing precision targeting and tapping the right audience at the right time has been high on agenda with most marketeers. There are over 100 million monthly users, Quora offers you a way to drive performance by targeting large, high-intent audiences, who research on topics before deciding a purchase.

Quora is neither purely a social platform nor is it purely a search platform. 

It's an amalgamation of both of these intents, because no one, is coming to Quora to passively browse either photos or random videos. Instead people are visiting Quora at that particular point in time, when they're about to make a decision and they want to enable their decision-making process with credible and reliable suggestions that they can find on Quora.

Also read:  Witnesses Massive Consumer Engagement of Upto 5.5 Lakh Views

That's the value, that they find in the platform, and therefore as businesses when you are present on Quora in a contextually relevant environment, at the right time you essentially get to influence the decision-making journey of your customers while they are about to make that decision.

This Masterclass knowledge session is organised by Adgully in collaboration with Quora to help marketers and advertisers understand Quora more and also tell them how Full Funnel Marketing will help brands to engage with their audiences.

The session will commence with a fireside chat where Gurmit Singh, General Manager - APAC, Quora, will be conversing with:

a.    Pallav Jain, CO- CEO, Performics India

b.    Harish Iyer, Executive Vice President, Interactive Avenues.

This will be followed by a short presentation by: Harpreet Multani - Quora and Avirup Das - Quora.

Date:  Thursday, October 22, 2020

Time: 4:00 pm to 5.15 pm

What to expect:

  • Connect and talk to your audience in a contextual environment.
  • Build credibility with a highly engaging audience.
  • Educate, engage and capture your customer all in on go.
  • Understanding the need of the consumer through Modern Marketing
  • Lessons from outcome-based-marketing.

Click here to register.

 

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