How to Promote E-Commerce Website on Google in India?

Authored by:  Mr. Sergey Pankov, CEO at Serpzilla

India is one of the world's most alluring and promising markets, with a population of nearly 1.4 billion and 830 million Internet users.. India's economy is anticipated to grow to be the third largest by 2029, according to the SBI.

Only 3% of websites get the majority of traffic from organic search. The remaining 97% have to resort to advertising channels rather than SEO. There are tons of opportunities to boost the organic visibility and get high quality traffic to the website.

In lieu of this, Serpzilla, a one-of-a-kind linkbuilding platform, has investigated the complexities of how Google promotes websites in the Electronics niche, and the findings may be useful to SEO specialists, Internet marketers, and business owners alike, regardless of the niche in which they operate.

What e-commerce websites in India rank high on Google, and for what queries?

1. On a monthly basis, there are approximately 30 million queries with a keyword difficulty of 10. Approximately 50,000 of them have been identified as unique queries. The keyword difficulty metric defines how difficult it is for a website to rank in the top ten for a query. This value ranges from 0 to 100, with 0 being the easiest to promote and 100 being the most difficult. There are numerous sources with a Keyword Difficulty of 10. This means that the estimated promotion difficulty for such queries is lower, meaning fewer backlinks are required to raise the website's ranking.
2. 12K queries have high frequency and low Keyword Difficulty. What does it mean? This means you can pick almost 12K requests (5% of the total volume), and it will bring some hefty traffic to your website. And it is relatively easy to promote through such requests.
3. More than 127K queries have a low chance of generating enough traffic for the website and a low keyword difficulty. Each of these queries will only bring a small amount of traffic to the website when promoted through. However, these queries are not challenging for promoting the resource, so marketers and SEO experts might find them interesting.

How do the volume and weight of backlinks affect ranking?

1. High DR websites receive traffic and positions. DR – trust score, that is, the quantity and quality of external links to the site. The higher this indicator, the more queries the site gets into the top 5 Google results and the more traffic it collects.
2. A website's link weight is at the DR 30-35 level if it receives just 100 queries to promote it. Such DR serves as the standard for link building's initial phase. To compete with other websites and rise in the SERPs, you must increase the number of links pointing to your website.
3. Only 17.9% of domains rank in the top-20 via 10+ queries. The majority of websites, 82.1% to be precise, rank in the top-20 via ≤ 10 queries, while mostly only 1 to 3. Thus, the competition in the niche is stiff.

What do backlink profiles of websites that solidified their top positions on Google typically look like?

1. They have a high proportion of backlinks from unique domains and overall. Google considers the number of DoFollow backlinks to be a significant ranking factor. DoFollow backlinks from unique domains account for 82% of DoFollow backlinks from successful websites, while 75% of less successful websites. DoFollow backlinks account for 79% of total link mass on successful websites, compared to 69% on low-traffic resources.
2. Compared to unsuccessful websites, successful websites receive four times as many backlinks from a single domain. This suggests that for efficient promotion, sitewide backlinks should be utilised frequently.
3. The percentage of backlinks with text anchors and image anchors differs only marginally between websites with high rankings and those with low rankings. It is 83% vs. 85% for text anchors and 13% vs. 15% for image anchors.

Conclusions

A key ranking factor is a backlink profile. Your success and the amount of Google traffic your website receives are both influenced by the quantity and quality of backlinks. You should pay extra attention to the semantic core and correctly compile it in a highly competitive environment. Building a stronger backlink profile than your competitors will be necessary if you want to rank higher and receive more traffic from organic search.