How Vietjet is building a strong ‘Love Connection’ between India & Vietnam

Valentine’s Day has become a lucrative marketing opportunity for brands across industries. Not to be left behind, airlines brands too joined the V-Day marketing blitz this year.

To celebrate the 2023 Valentine’s Day, Vietjet, a Vietnam-based airline, launched a campaign – titled ‘Love Connection 2023’ – in India.

After more than four months of competition, the show attracted more than 150,000 views of couples from all over India, with countless unique romantic love stories. Overcoming hundreds of competitors, with a romance characterised by unique storytelling, 77 couples were declared winners of this year’s program with prizes of air tickets and romantic honeymoons at Hanoi, Da Nang, Ho Chi Minh City, Phu Quoc – famous cultural, economic and tourist centers of Vietnam.

In conversation with Adgully, Do Xuan Quang, Vice President Vietjet, shed more light on the campaign #Love Connection by VietJet, relations between Vietnam and India, focus areas of the airline in 2023 and more.

While elaborating on the core idea behind the #Love Connection campaign, Do Xuan Quang said, “Vietnam is good place for vacation and even a better place for honeymoon. So, our main intention was to attract more and more Indian couples to come to Vietnam for their honeymoon.

On the campaign’s execution, he said, “We started this campaign six months ago and now we have finalised 77 couples to fly with VietJet.”

He pointed out that India and Vietnam share a trustworthy relationship and long time friendship, and tourism can be an important factor in further strengthening this relationship. He added that just as many people in Vietnam want to visit India and explore the major tourist centers there, similarly, Indians, too, are fond of Vietnam’s flora and fauna. “My wife wants to come India and explore Taj Mahal and other tourist places,” Quang said, adding, “I have seen many tourists from India who enjoy the beautiful beaches, resorts and tropical ocean of Vietnam. So, we would like to extend Vietnam and India relationship and take this opportunity to attract more Indian tourists to our country and not just the couples.”

Adding further, he said, “After our economy recovered from the COVID-19 pandemic, VietJet also recovered and now we are ready to offer 400+ flights a day just like we used to offer before the pandemic.”

Speaking on VietJet’s focus areas for 2023, Quang said, “This year, we are focusing more on international network spendings. Apart from India, we are opening a new route to Australia next month – covering Sydney, Melbourne and Brisbane. We are also thinking about expanding to Dubai and even European destinations.”