HP launches new marketing campaigns targeting Young Students&Millennials
HP Inc. has launched two new marketing campaigns featuring latest innovations in personal systems and printing category. Conceptualized by BBDO, the two commercials are aimed at empowering and enabling the Gen-next at every stage of their lives by reinventing technology to fulfill their goals and needs.
Ayesha Durante, Country Marketing Head, HP Inc. India said, “Young students and millenials are among the biggest drivers of technology consumption. At HP, it is our constant endeavor to stay connected with this generation and tailor our products to their needs. Our latest marketing campaign is targeted at this consumer category. Through it, we want to underscore how HP’s technology is empowering them at this important stage of their lives, by providing them the tools that enable them to stay ahead of the curve.”
The first TVC, with the central theme #ReinventMyStory, is a tribute to millennials who dare to chase their dreams. It showcases the journey of a young girl embarking on a new life expedition away from her family and friends to fulfill her dream despite challenges along the way. And how inking capabilities of recently launched notebook, HP Pavilion x360, came to her rescue while communicating creatively.
The story begins with a young woman’s first day at her new home, in a new city. Feeling alone and anxious on making a big decision to pursure her career, she sends a selfie to her family and friends with a sad face. The family and friends communicate their love and undying support by creating drawings using the inking capabilities and HP Pen. Throughout the film, the background score ‘Love you Zindagi’, lends a sense of happiness and empowerment to the millenials who dare to dream.
Let new beginnings and long distances, not take away your pillars of strength. You are not alone! Watch how!
The second TVC titled, ‘Last minute Laddoo’ is targeted towards young parents of school-going children aged 4 to 12 years, who do not own a printer at home. With the theme #Reinventfatafathomework, the TVC narrates the story of parents and children who struggle to meet everyday requirements of competitive school curriculum.
The TVC revolves around a child protagonist ‘Laddoo’, who is habitual of forgetting his homework. His usual habit comes in the way and he forgets to create a family tree one day. This is when the mother enthusiastically puts together a family tree on her smartphone and prints the same on a HP Printer via HP Smart app while standing outside their home, waiting for the school bus. It highlights the advantages of instant, on–the–go printing through HP Smart App.
Homework yaad aata tha usse Last Minute pe, but one fine day, all their worries vanished! Watch how.
The TVCs are being aired across leading news and general entertainment channels along with amplification on various social platforms.