HP releases new film ‘Chikloo’ to encourage use of original ink
HP Inc. has launched a new digital film ‘Chikloo’, as a part of the the on-going initiative to promote Original Ink and Cartridges. The film seeks to highlight HP’s core value proposition as a technology enabler for consumers, entrusting them to belong, innovate, and grow.
Conceptualized by BBDO, the film is targeted towards young kids and parents and aims at establishing that a ‘print out’ is not merely a print , but is a reflection of your personal pride. It features award winning Indian actor, Arshad Warsi and his wife, an acclaimed TV personality, Maria Goretti. This is the first time this celebrity due is working together in any marketing campaign.
Commenting on the initiative, Neelima Burra, Country Marketing Director, HP Inc. India said, “Addressing customers through our innovative technology has been our core philosophy. Our latest campaign ‘Chikloo’ is one such endeavor foused on personalization and making the brand more relevant for the consumers thereby building a strong brand affinity .”
With the central theme of ‘Impression jamao, sirf kaam mat chalao’, the film narrates the story of Chikloo’s failed birthday party and how Original HP Ink saves the day leading to happiness and a memorable birthday party for the parents and the kids. Throughout the film, the song ‘Ayega Ayega’ has been used creatively with the wordings ‘Ayega ayega, Tikloo ke birthday party mein koi nahi ayega’ which makes the film light hearted and engaging.
The film is being aired across leading cineplexes, Direct To Home (DTH) platforms along with amplification on various social and digital mediums.
Behind each HP Cartridge, there are hundreds of hours of testing and years of engineering and science, to provide customers with outstanding and consistent printing experiences. HP has always been a front runner when it comes to environment and so the cartridges have been designed keeping the planet in mind for easy recycling and less waste.
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