Hrithik Roshan: A good-looking appeal for brands
Hrithik Roshan burst into the Bollywood scene with the trailblazing ‘Kaho Naa... Pyaar Hai’ in 2000. He had earlier featured as a child actor in a few films before that. With his Greek god looks, terrific dancing skills, and screen presence, Hrithik managed to break the extremely strong hold on movie viewers of the Khan mega stars – Shah Rukh, Salman, Aamir.
Hrithik brought in a different level of physical fitness consciousness amongst the Indians and has been a fitness inspiration for all. He brings in a lot of grace in his performance, be it difficult dance moves or acrobatic action sequences. It’s no wonder that he walked away with the Filmfare Awards for Best Actor and Best Male Debut for ‘Kaho Naa... Pyaar Hai’.
It was not just a new actor on the block, but a star was born. He became a romantic hero, an action hero and revolutionised the Hindi film industry in significant ways. Never before had any debutant become an overnight sensation of this kind.
In no time brands made a beeline for the Hrithik magic and the actor has been associated with numerous brands over the years. In 2013, Hrithik launched his own casual wear brand – HRX.
The mega star turned 48 yesterday, January 10, 2021. We wish Hrithik a very Happy Birthday.
Some of his memorable brand associations are:
Darr ke aage jeet hai - Mountain Dew