HSBC expands World Rugby partnership
HSBC has doubled down on its rugby partnership until 2023, signing a new four-year deal with Rugby Sevens.
As well as holding the HSBC World Rugby Sevens Series, the renewed partnership will also see the bank become the Official Banking Partner of World Rugby. The tie-up encompasses both men’s and women’s rugby.
HSBC has supported World Rugby since 2010. Now, its activity around the sport will tie in to the brand's wider ‘Together We Thrive’ platform, which has recently been rolled out across 17 airports and some 1,500 jet bridges; spanning 94 km (or 846 football fields) simultaneously.
Noel Quinn, chief executive of global commercial banking at HSBC, said that they are delighted to today re-affirm their commitment to working alongside World Rugby to grow the sport worldwide. Their business is built on a promise that in partnership they can achieve so much more than on their own and partnership with World Rugby allows them to practice what they preach.