HSBC India unveiled its latest advertising campaign featuring Virat Kohli

HSBC India unveiled its latest advertising campaign featuring their new brand  influencer, ace cricketer Virat Kohli. The campaign conceptualized by Wunderman Thompson’s  group company Contract Advertising, highlights HSBC's purpose of "Opening up a world of  opportunity" as it works to support the goals of an aspirational India going global and features  Virat in a never-before-seen avatar. Virat was recently announced as the brand influencer for  HSBC India, in an association that aimed at leveraging the ace cricketer’s appeal to help  illustrate the benefits of banking with HSBC. 

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The campaign will run across print, television, outdoor, OTT platforms and digital media to  connect with the target audience.The campaign reveals a side of Virat's personality that has never been seen before. The brand  has successfully evoked nostalgia in this most recent TV commercial, which begins with a shot  of a cricket stadium and shows Virat's name on a billboard beneath a prestigious list of  batsmen before abruptly starting to fade away. At a press conference where Virat's presence  is shown fading over time - a trophy cabinet on the wall, newspapers, YouTube channels, and a  dressing room wall all follow a similar pattern to the Honours Board. Finally, a close-up of his 

face can be seen on the screen as he puts on his helmet and stands in front of the red door to  his dressing room. 

Virat is seen telling millions of viewers in the final moments of the advertisement to forget  about all his accomplishments and his cricketing past and instead to concentrate on the new  opportunities and the persona he is about to assume. When the door finally opens, he exits into  an energetic stadium. The open red door changes into the HSBC logo with the powerful tagline  "My Account Starts Today" as he moves away from the camera. 

Talking about his first-ever ad with HSBC India, Virat Kohli said, “When I was informed about the  association with HSBC the first thought I had was it feels right and comfortable. And that's  something I always look for when an association comes up. I knew that the association would  be very organic and natural and not be forced in any way. One can rest on their  accomplishments, but the moment at hand is what counts most. My belief system of discipline,  commitment, and focus, aspects that have played a key role in my career so far, resonates  deeply with HSBC's rich legacy in India, disciplined approach, and long-standing commitment”.  

Commenting on the association, Sandeep Batra, Head, Wealth and Personal Banking, HSBC  India, said, “Our collaboration with Virat Kohli reflects the deep-rooted positive sentiments and  unwavering commitment to India. With our extensive range of products and services, we are  strategically positioned to support multiple facets of India’s economy, poised for enduring  growth. This campaign serves as a testament to our dedication to growth and our aspiration  to become the preferred international financial partner for our clients.”

On the campaign, Jaswinder Sodhi, Head of Customer Proposition, Digital and Marketing Wealth and Personal Banking, HSBC India said, “The campaign holds a special place in our  hearts as it resonates with our core purpose of ‘Opening up a world of opportunity’. In India,  cricket’s ability to transcend boundaries seamlessly integrates with our objective. Through the  campaign, we are reiterating our dedication to provide new opportunities to our clients. As a  brand we are committed to long-term success, investing in the growth and forging an  emotional connection with our customers. 

Rahul Ghosh, ECD & Mumbai Creative Head, Contract Advertising, “At the core of the creative  idea was a belief that one makes history only when one forgets history. And this campaign was  about making all sorts of history. It was a coming together of two global icons, yet the approach  was iconoclastic. We hope we have shattered some glass ceilings of celebrity and BFSI  communications.”  


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