HT Health Shots launches 'She Slays'
In honour of this International Women’s Day, on 8th March HT Health Shots will launch “She Slays”, a month-long campaign showcasing the spirit and resolve of women from all walks of life. “She Slays” aims to share personal journeys surrounding the mental, emotional and physical tribulations these women have overcome, all in their own words.
During the months leading up to the launch, HT Health Shots gave a platform to over 300 women to come forward and share stories of indomitable spirit. “She Slays” shined the spotlight on women leaders of HT Media, celebrities, female athletes and influencers, mental health advocates and other inspirational women. The content included candid videos and interviews, print coverage, reader submissions and a popular podcast (that brought in over 2 lakh listens).
Combining the power and reach of Radio One, HT Health Shots and Hindustan Times, this initiative continues to invite women from all professions and backgrounds to come forward on “She Slays” and give women all around the country a chance to connect with their stories. Select stories will be featured on Radio One, HT Health Shots and across social media.
Shipra Yadav, Business Head at HT Health Shots had this to say about the initiative: “’She Slays’ was born out of a simple idea – to harness the power of storytelling and highlight the various struggles in a woman’s life- no matter who she may be. Through these inspiring stories, we could show other women that they’re not alone; they too can persevere and emerge stronger than ever before. Women’s Day provides the ideal backdrop to join the global conversation surrounding women empowerment, and ‘She Slays’ will continue to be the avenue for more women to share their stories of extraordinary tenacity and confidence.”
Radio One, India’s only international radio network enjoys a weekly listenership of over 5 million, a monthly reach of 20 million, and a social media reach of over 1 million.
Hindustan Times Digital Streams reaches over 174 million people and brings in 700 million monthly page views. On social media, HTDS has 11.6 million followers on Facebook, 10.2 million on Twitter and 2.1 million on Instagram.
In a matter of months, HT Health Shots brings in more than 3 million monthly page views, a monthly social reach of over 6 million, and 2 million active monthly users (70% of whom are female).